Category: Marketing
Ho Chi Minh, Vietnam— Hakuhodo Inc. has acquired a majority stake in BCM Venture Integrated Co. Ltd., a Vietnamese independent digital marketing agency, making BCM a consolidated subsidiary of the Japanese advertising group. BCM provides digital marketing services, including e-commerce management, data...
Manila, Philippines – NutriAsia Incorporated, through its UFC brand, has launched a Sweet and Spicy Spaghetti Sauce, developed in collaboration with independent creative agency Leron Leron Sinta. The new product offers a spicier take on a Filipino culinary staple, aimed at more mature palates. Branded...
Hong Kong – To mark its 135th anniversary, Sun Life will serve as the title sponsor of “Sun Life ‘The Big Bounce’ World Tour – Hong Kong”, inviting the community to join in the fun and festivities. The event will run from 6 to 22 February 2026 at the Great Lawn of the Art Park...
Vietnam – Vietnamese coffee chain Highlands Coffee is reportedly considering an initial public offering (IPO) in Vietnam, aiming to raise between $300 million and $400 million, according to anonymous sources cited by Bloomberg. The company is said to be working with a financial adviser and may bring...
Singapore — Beauty, as they say, comes in all shapes and sizes. In all forms and reception. And in all emotions and expressions. This intangible sense, accompanied by inclusivity, has transformed how online consumers view themselves and express themselves, more than meets the eye. Like all industries,...
Singapore – The National Arts Council (NAC) has partnered with TBWA\Singapore to launch AfterForms, a hybrid metaverse exhibition that brings climate grief, memory, and responsibility into dialogue through immersive digital and physical art. Supported under NAC’s Project Arts Metaverse initiative,...
While AI is no longer viewed as experimental, adoption data suggests a significant maturity gap as use cases move closer to campaign delivery.
Bangkok, Thailand – Thai AirAsia Co., Ltd. has appointed Phairat Pornpathananangoon as general manager, effective 31 January 2026. He currently serves as chief financial officer. Pornpathananangoon will succeed Santisuk Klongchaiya, who is retiring. Klongchaiya will remain with the company as an advisor....
China – Nike has named long-time executive Cathy Sparks as its new VP/GM of Greater China. She will succeed Angela Dong, who is set to leave the company on March 31. Sparks is a 25-year Nike veteran who began her career as a store athlete at what was then Niketown Portland and has since led teams across...
The campaign will be evidence-based and integrated, and is intended to address gaps in public understanding of dementia risk factors, particularly the impact of repeated head trauma
