Category: Marketing
Hong Kong – Playboy has entered an agreement with United Trademark Group (UTG), a consumer brands operator in the Greater China area, to sell 50% of its business in China, Hong Kong, and Macau for US$122m. Under the agreement, Playboy will receive US$45m payable over two years for UTG’s 50% stake in...
The campaign combines physical OOH placements with digital elements, including QR codes displayed on the floaters.
In her expanded role, Lim will continue to lead Mediacorp’s Content Group while also assuming leadership of the Talent Hub, previously overseen by Neo in her capacity as chief talent officer.
According to the companies, the campaign is designed to tackle operational challenges caused by carts left in parking bays, which can block spaces and reduce cart availability for incoming customers.
Hanoi, Vietnam – Merck Sharp & Dohme (MSD) has partnered with Dentsu Creative Vietnam on a campaign encouraging Vietnamese consumers to prioritise preventive healthcare as part of their Tết (Lunar New Year) rituals. The campaign positions preventive healthcare, particularly HPV prevention, as a modern-day...
India – The Hershey’s brand has launched a Valentine’s Day campaign in India titled, ‘Giving Kisses is hard, but there is Hershey’s Kisses!’, drawing on cultural attitudes towards public displays of affection in the country. Developed in partnership with TBWA\Lintas (formerly Lowe Lintas) and built around...
Seoul, South Korea – Korea’s job search platform Worxphere and Cheil have launched the JOBSTAY Project, a programme that allows young people to live and work in regions facing labour shortages while experiencing local life. The JOBSTAY Project is a strategic initiative that connects young workers with...
Titled ‘Joyful Bites & Sunny Delights’, the campaign aims to position sun protection as part of everyday social routines, particularly at the start of the year when consumers are often out meeting friends and attending celebrations.
U.S.A. – Following last year’s Omnicom–IPG merger, Omnicom Public Relations (OPR) is restructuring its portfolio, merging Golin and Ketchum and integrating Porter Novelli within FleishmanHillard. In a memo seen by MARKETECH APAC, OPR said the Omnicom-IPG acquisition “created an opportunity for OPR to...
Singapore – Mediacorp has partnered with Mastercard to launch Singapore’s first end-to-end media measurement solution powered by anonymised and aggregated transaction insights, setting a new benchmark for how media effectiveness is assessed. The market-first collaboration gives brands clearer visibility...
