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Category: Marketing

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India-based JSW Group honours contributions of engineers in creating better nation via new campaign
Posted on September 16, 2022
by Kathleen Murata
The campaign by JSW Group celebrates engineers with a heartfelt message about their role in building the country.
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This ad for an Aussie writing festival honours literature’s famed passages–using AI artwork
This ad for an Aussie writing festival honours literature’s famed passages–using AI artwork
Posted on September 16, 2022
by Teddy Cambosa
The art project campaign by Melbourne Writers Festival arrives following the launch of AI Mid Journey, an AI bot that turns written prompts into artwork.
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OPPO’s new campaign celebrates the Malaysian spirit through one vivid portrait at a time
OPPO’s new campaign celebrates the Malaysian spirit one vivid portrait at a time
Posted on September 16, 2022
by MARKETECH APAC
OPPO celebrates the Malaysian spirit and character this Merdeka and Malaysia Day through its colourful and interesting new brand campaign called ‘Our Traits in Portraits’.
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ShopBack appoints ex-ZALORA Alessio Romeni as MD for Commercial
ShopBack appoints ex-ZALORA Alessio Romeni as MD for Commercial
Posted on September 15, 2022
by MARKETECH APAC
Romeni will be responsible for spearheading merchant-solutions, revenue-generation, and pricing initiatives in the Group's Online Affiliates space regionally. 
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True Digital launches new content creator business ‘True Creators Studio’ in PH
Posted on September 15, 2022
by Kathleen Murata
‘True Creators Studio’ offers to become the content creators’ ultimate playground for producing quality and engaging content.
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Tug to manage digital marketing of  Bluebeam
Tug to manage digital marketing of Bluebeam
Posted on September 15, 2022
by MARKETECH APAC
Digital marketing agency Tug Sydney has been appointed by Bluebeam, a global developer of software solutions and services for the architecture and construction sectors, to drive digital marketing across the Asia Pacific. 
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Kopi Kenangan ties with NFT creator Karafuru to spotlight Indonesia’s Modern-Day Heroes in new campaign
Posted on September 15, 2022
by Kathleen Murata
The collaboration can be found in the limited edition of Kopi Kenangan Hanya Untukmu x Karafuru coffee bottles in Indonesia.
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Flipkart’s new campaign invites customers to give their homes a makeover
Flipkart’s new campaign invites customers to give their homes a makeover
Posted on September 15, 2022
by Teddy Cambosa
The new Flipkart home campaign has brought on board an array of the best possible finds with carefully curated home inspiration to make brick and mortar buildings feel like home.
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SEA PR firm Vero forms its own ‘shadow’ board
SEA PR firm Vero forms its own ‘shadow’ board
Posted on September 15, 2022
by MARKETECH APAC
The council is a ‘shadow’ board that will inform decision-making on strategic policies at Vero. 
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Singapore’s National Youth Council appoints TEAM LEWIS as new digital agency partner for its ‘Somerset Belt’ project
Posted on September 15, 2022
by Kathleen Murata
TEAM LEWIS will be the agency partner of NYC for social and digital content creation, management, and optimisation for Somerset Belt.
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