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Category: Marketing

Edelman Indonesia appoints Melvin Goo as new chief operating officer
Edelman Indonesia appoints Melvin Goo as new chief operating officer
Posted on September 13, 2022
by Teddy Cambosa
Through the new appointment, Goo will drive the next chapter of the firm’s growth in Indonesia, and realise Edelman’s ambitions of delivering integrated marketing communications.
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Why content production in APAC needs more agility
Why content production in APAC needs more agility
Posted on September 12, 2022
by MARKETECH APAC
In today's lightning-paced environment where content could become immediately obsolete, the agility in content production requires brands to be agile-minded in their processes.
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Petronas-new-spot-366
PETRONAS pays tribute to the importance of sports amongst Malaysians in new spot of its ‘366’ drama series
Posted on September 12, 2022
by Kathleen Murata
This new episode of PETRONAS' '366' drama series pays tribute to sports and its importance in the lives of Malaysians.
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Fernando Zobel de Ayala resigns from all business positions at Ayala Group
Fernando Zobel de Ayala resigns from all business positions at Ayala Group
Posted on September 12, 2022
by Teddy Cambosa
Zobel rendered his resignation over medical concerns, and said he will be focusing on his recovery.
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Bastion-Films-rebrands-as-Bastion-Make
Bastion’s production house Bastion Films rebrands as Bastion Make
Posted on September 12, 2022
by Kathleen Murata
This is to reflect its expanded production capabilities, including an in-house production studio with more than 30 on-site craft specialists.
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The-Works-Julie-Dormand-MD
The Works appoints Julie Dormand as its first-ever MD
Posted on September 12, 2022
by Kathleen Murata
She will be overseeing the agency’s key business planning initiatives, commercials, people & culture, growth, and general management.
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Flipkart’s new campaign reinforces the value and versatility offered by SuperCoins
Flipkart’s new campaign reinforces the value and versatility offered by SuperCoins
Posted on September 9, 2022
by Teddy Cambosa
The campaign simplifies the concept of SuperCoins rewards and highlights its use across partner platforms - Myntra and Cleartrip, and many more brands across various categories.
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VaynerMedia APAC’s VJ Anand promoted to EMEA role
VaynerMedia APAC’s VJ Anand to be promoted to EMEA role
Posted on September 9, 2022
by Teddy Cambosa
As part of the promotion at VaynerMedia for EMEA, Anand will relocate to London to perform his role.
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Manulife-Hong-Kong-Campaign
Manulife Hong Kong launches new multichannel campaign, highlights benefits of early preparation for health
Posted on September 9, 2022
by Kathleen Murata
The campaign takes a more positive view of a serious topic by emphasising how people have a better chance of survival with early preparation.
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Rebel-Foods
Essence appointed as integrated media agency of record of Rebel Foods India
Posted on September 9, 2022
by Kathleen Murata
Essence‘s scope of work includes strategy, analytics, media planning, and media activation for Rebel Food India’s brand marketing activities.
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