Category: Marketing
Bangkok, Thailand – Shield Insurance Broker has launched a micro drama series with VML Thailand to promote its “After Shit Happens Service”, turning insurance mishaps into fast-paced, episodic storytelling built for social media. The series follows a string of chaotic, everyday disasters—from accidents...
To win in 2026, brands must move from being "commodities" to "trusted partners."
Shanghai, China – Publicis Groupe China has expanded Publicis Luxe China, its integrated luxury practice, with a cross-disciplinary team of more than 100 specialists across strategy, media, cultural insight, content, data, and technology, alongside the appointment of Marc Leclerc as head of the unit....
For Matthias Brüll, global CEO of Mediaplus Group, the advertising industry’s fixation on artificial intelligence is beginning to miss the mark. The era of “testing” and “learning” is over. As the novelty of generative tools fades, a colder reality is setting in: an algorithm...
Bangkok, Thailand – The BFSI landscape is rapidly shifting with a 17% decline in finance app installs over the past year, along with a 27% drop in user acquisition across the APAC region, according to the latest 2026 report from AppsFlyer. Meanwhile, in Southeast Asia, there has been a 193% surge...
Brands that cannot unify their view of the customer journey are making decisions on incomplete data, misallocating budgets, and ultimately losing customers they could have retained.
China – Levi Strauss & Co. (LS&Co.) has appointed Anita Fung as managing director of its Levi’s® brand in Greater China, tasking her with leading the company’s commercial operations across the region. Anita brings over 25 years of experience in luxury fashion and merchandising across Asia Pacific...
India — Havas Life Mumbai and Shobiz have joined forces to provide integrated experiential solutions for healthcare and pharmaceutical brands in India. The partnership seeks to combine Havas Life Mumbai’s expertise in medical communications with Shobiz’s experience in large-scale experiential design...
The work was developed with Odd Studio, a Marrickville-based prosthetic and creature effects studio, and informed by medical input from Joanneke Maitz.
Singapore – UNIQLO will stage its first AIRism Cooling Station pop-up at Orchard Central from April 10 to 19, offering visitors a hands-on look at its cooling fabric technology in one of Southeast Asia’s most humid urban environments. The activation places AIRism, UNIQLO’s innerwear line designed for...
