Category: Marketing
Hong Kong – Cathay Pacific has partnered with the West Kowloon Cultural District Authority (WKCDA) to unveil “Spirit of Hong Kong – 80th Anniversary Edition”, a striking new art-focused aircraft livery celebrating the airline’s milestone year. Cathay has been WestK’s travel partner since 2023,...
Bangkok, Thailand – The Metropolitan Electricity Authority (MEA) has launched a campaign reminding households to adopt energy-efficient appliances and regularly check electrical systems as part of efforts to promote safer and more sustainable electricity use across the Bangkok metropolitan area. The...
Singapore – S4Capital’s Monks has appointed Bharti Agrawal as chief financial officer for its marketing services business across Asia-Pacific, placing the Singapore-based executive at the centre of the firm’s regional expansion drive. Agrawal will be based in Singapore and report to Jordi Covas, global...
Manila, Philippines – MILO Philippines has launched a new campaign titled “My MILO Story”, highlighting personal experiences and memories associated with the brand among Filipinos. The campaign was unveiled on 22 February at SM Megamall, centering on stories of how the brand has been part of sporting...
The Global Partnerships team, which handles sponsorship and premium seating for the live entertainment company, said the changes are intended to support its expanding portfolio of venues, tours, and events, as well as rising demand from brands seeking partnerships in live entertainment.
Vietnam’s media landscape is evolving at an unprecedented speed. A young, mobile-first population, rapid platform shifts, and increasing regulatory complexity have reshaped how agencies operate — and how leaders think. For Shankar Rajagopal, CEO of WPP Media Vietnam, this environment demands more than...
For Amitabh, ‘Together, limitless’, which was done alongside McCann, is the external reflection of the brand’s internal transformation into a strategic partner that can orchestrate this complex digital landscape.
Bangkok, Thailand – The Tourism Authority of Thailand (TAT), in collaboration with the Kao Kon La Kao Foundation and Hat Yai Municipality, organised a community walking event in southern Thailand as part of efforts to support tourism recovery in the region following floods in late 2025. Held on 8 March...
The Retail & E-Commerce Excellence Awards (REA) 2026 is open to all retail and e-commerce brands, agencies, and tech organisations operating within the Asia Pacific.
South Korea – Samsung has released a three-minute film for its Galaxy brand that focuses on human connection and imagination, extending the brand philosophy of ‘Life opens up with Galaxy’. The film was created in collaboration with Cheil Korea and director Tom Hooper and premiered during the opening...
