Marketing

OMD Singapore goes to home-grown managing director Chloe Neo for COO appointment

Shaina Teope | Sep 8, 2020-3

Omnicom Media Group-owned media agency OMD Singapore trusts its roots, promotes its own MD as newest COO.

Malaysia Digital Association unveils the marketing execs to lead org anew

Shaina Teope | Sep 8, 2020-3

Malaysia's digital advertising organization has revealed its newly-appointed chairmen.

International video ad platform Unruly appoints new CEO for ANZ

Shaina Teope | Sep 4, 2020-3

David Haddad had previously come from a similar CEO position for media agency IPG Mediabrands. With his new role at Unruly, he is expected to drive the video ad platform's cross-channel screens.

Advertising watchdog in India to expand monitoring to digital platforms for misleading claims

Shaina Teope | Sep 4, 2020-3

Misleading ads in India's digital space is now up for official monitoring as the country's Advertising Standards Council extends regulation to digital ads.

Media buying agency PHD launches branded content unit DRUM in APAC

Shaina Teope | Sep 3, 2020-3

Creative agency DRUM will be extending its services to APAC, which is specialized to provide branded content with cultural impact.

Hyundai partners with BTS, releases new song “IONIQ: I’m On It”

Shaina Teope | Sep 1, 2020-3

Global superstars BTS' latest music release is with Hyundai's new electric vehicle brand, IQNIQ.

August’s Top Five: Marketing and Tech stories that hooked you for the month

Shaina Teope | Aug 31, 2020-3

The top five stories that made heads turn this month in marketing and tech.

Company behind JobStreet appoints new CEO for Asia

Shaina Teope | Aug 28, 2020-3

As the company behind Jobstreet, SEEK Asia's appointment of Peter Bithos comes at an important time when thousands are losing employment.

Rolls-Royce refreshes brand identity

Shaina Teope | Aug 26, 2020-3

International vehicle brand Rolls-Royce has decided to take action on its growing younger consumers, revamps the brand visuals for a more modern and edgy feel.

Top 10 Influencer Marketing trends to look out for

MARKETECH APAC | Aug 25, 2020-3

As influencer marketing gains more momentum, a new set of trends is making its way into brands' laps this 2020.