Category: Marketing
Singapore – Fitbit’s corporate presence in Singapore is set to be dissolved, with its local entity undergoing voluntary liquidation as parent firm Google continues to absorb the fitness tracker brand into its global operations. A notice in the Government Gazette confirmed the appointment of liquidators...
More than half of those surveyed (56.8%) believe fuel prices in Malaysia are likely to rise if the war continues.
South Korea – Samsung Electronics has announced a global partnership with BTS for the upcoming ‘BTS WORLD TOUR ‘ARIRANG’’, aiming to integrate its Galaxy mobile technology into the live concert experience. The collaboration is intended to explore how mobile devices can be used to enhance audience engagement...
It is not a mere assumption to say that the Omnicom-IPG merger has changed the trajectory of the advertising landscape. To cope, some agencies have rewritten names and identities, and a few battled for independence. If one came to think that TREYNA’s rebranding last December ended there, the group has...
Through the partnership, campaigns will be supported by WPP Open, WPP’s marketing platform designed to enable more personalised and data-driven media activations.
Singapore – Yubico has appointed Poupak Modirassari Enbom as its chief marketing officer, handing her the reins of global marketing and business development at a time when demand for stronger digital identity tools is climbing across Asia-Pacific. The appointment places Enbom at the centre of the firm’s...
As global and regional structures collide with the need for hyper-relevant execution, brands are being pushed to rethink how they balance scale with specificity, consistency with creativity, and technology with human insight.
Singapore – Ministry of Home Affairs Singapore has launched a new public awareness film under its SGSecure initiative, aimed at encouraging vigilance in public spaces. Developed in partnership with VML Singapore, the short film “Bye Tech Neck” highlights how mobile phone use can reduce situational awareness,...
She will work with clients to identify growth opportunities and develop culturally driven media strategies.
Jakarta, Indonesia – Digital Sea McCann has recently appointed Roma Das as its new managing director in Indonesia, marking a strategic step in the agency’s evolution toward a future-ready, digitally-led creative powerhouse. In her new role, Roma will oversee the agency’s operations, talent, and strategic...
