Category: Marketing
China – WPP Media, the global media collective of WPP, has appointed Tina Chen as chief executive officer for its China operations. Chen brings experience spanning corporate strategy and innovation, consumer insights, market intelligence, data and analytics, media and marketing, as well as e-commerce...
Singapore – The Singapore Tourism Board is courting Hong Kong’s younger travellers with a campaign that leans heavily into street culture, nightlife, and art—a deliberate shift from the polished, orderly image long associated with the Lion City. The initiative, titled “We Don’t Wait for Fun”, targets...
Singapore – Strategic consultancy PR Group has expanded its regional mandate with Australian AI healthcare company Heidi, deepening a partnership that began during the startup’s early growth phase. The firm will now handle communications across Southeast Asia and North Asia from its Singapore hub,...
Singapore – Financial planning in Singapore is getting a touch more flexible as Income Insurance Limited has launched a new marketing campaign highlighting the adaptability of its investment-linked plans, enlisting six-time world record-holding flexibility artist Liberty Barros as the visual centrepiece....
Manila, Philippines – The Philippine Competition Commission (PCC) has cleared the proposed acquisition by Avon International Limited of 100% of the shares of Natura & Co. UK Holdings Limited, stating that the transaction does not raise competition concerns. According to the PCC’s Mergers and Acquisitions...
China – Media OutReach Newswire has appointed Kitty Lee as managing partner, Greater China, a newly created role aimed at accelerating the company’s growth across the Greater Bay Area (GBA) and the wider Greater China region. Lee brings more than two decades of experience in the public relations industry....
Bangkok, Thailand – Lumphini Park has been transformed into a ONE PIECE fan zone as the Tourism Authority of Thailand (TAT), the Bangkok Metropolitan Administration, and Netflix launched “GRAND LINE IN THAILAND”, an on-ground activation celebrating the premiere of ONE PIECE Into the Grand Line. Running...
India – Cashfree Payments has unveiled its latest brand campaign, ‘One of Your Kind’, which focuses on the distinctive journeys of the businesses the platform supports. The campaign, conceptualised by Talented and produced by At All Odds, shifts the traditional B2B fintech narrative. Instead of framing...
Bangkok, Thailand – Hino Motors Sales Thailand has appointed Day Yingchol as its new president, marking the first time a Thai executive has taken the top leadership role at the company. The appointment comes as the commercial vehicle manufacturer prepares for the industry’s transition to Euro 5 emissions...
Singapore – McCann’s Singapore office has appointed Rajiv Jayaraj as general manager, handing him a dual brief that also places him at the helm of McCann Content Studios, the agency’s integrated social, content, production, and influencer unit. Based in Singapore, Jayaraj will help steer the agency’s...
