Category: Marketing
Hong Kong – Café de Coral and dentsu Hong Kong have unveiled the Scrambled Egg Breakfast Campaign, aiming to position breakfast as an essential, mood-boosting ritual that resonates with modern Hongkongers’ daily routines. The campaign builds on Café de Coral’s long-standing role in Hongkongers’ everyday...
India — SW Network has been appointed as the creative and social media agency for Lava International Limited, marking a new partnership aimed at strengthening the brand’s digital presence. Lava International, a homegrown mobile phone manufacturer in India, has built its reputation on designing and producing...
In an agency where experiential campaigns require tight collaboration across strategy, creative, and production, Jen believes rigid role boundaries can often hinder great work.
Hong Kong – Mannings has partnered with Hong Kong-based wellness advocate and brand strategist Charlz Ng to stage a two-day wellness and beauty festival at the West Kowloon Cultural District, aimed at bringing wellness from concept into everyday practice. The Mannings BoostUP Fiesta will take place on...
Mumbai, India – Marriott International brought its loyalty pitch to the streets of Mumbai, staging a two-day “Loyal-Tea” activation designed to show that joining its Marriott Bonvoy programme is as simple as a daily cup of tea. Held on 21 to 22 March at Phoenix Palladium Mall, the pop-up event marked...
Manila, Philippines – Digital lending platform Skyro has introduced a new podcast series, ‘PISOlophy’ (Peso-philosophy) as part of its efforts to encourage more open and accessible conversations about personal finance among Filipinos. The podcast is hosted by Ginelle Sequitin, a financial adviser, and...
Bangkok, Thailand – Hakuhodo Thailand has announced a leadership restructuring, appointing Koki Ito as group chief executive officer and Jirapat Kanchanosot as group co-chief executive officer. The move reflects the agency network’s efforts to strengthen its organizational capabilities and enhance collaboration...
The initiative aims to support dentists, dental students and oral care advocates in improving their digital storytelling and content creation skills so they can communicate oral health advice more effectively on social media.
FIFA 2026 documentary ‘Chasing the Dream’ by S4Capital’s Monks to capture human stories, fan passion
Singapore – S4 Capital’s Monks Film and New Element Media will stream ‘Chasing the Dream,’ a documentary on FIFA World Cup 2026™ on Disney+, offering unprecedented behind-the-scenes access to players, fans, and stadiums. The move comes as sports entertainment continues its digital-first pivot, with filmmakers...
Bangkok, Thailand – Filipino dessert chain Avocadoria has opened its first branch in Thailand, marking its entry into its third international market following expansions into Singapore and the UAE. Located at Central Rama 9 in Bangkok, the new kiosk was launched in collaboration with franchise partner...
