Category: Marketing
Melbourne, Australia – Race week in Melbourne strays off the circuit as PUMA and McLaren Racing staged a beachside fan activation called Ignition Beach at St Kilda Beach, bringing together creators and fans from Southeast Asia and Oceania in the lead-up to the new Formula One season. The event drew a...
Manila, Philippines – In celebration of Women’s Month, advertising agency Passionade Creative has launched a content series aimed at recognising the contributions of women in the Philippines’ brand and creative industries. The first instalment of the initiative, ‘Brand Herstory Lessons’, seeks to highlight...
Bangkok, Thailand – CP AXTRA’s retail chain Lotus’s has partnered with MC Group to launch “Lotus’s Tournament 2026,” a sports and gaming competition aimed at young athletes across Thailand. The tournament will feature five events: Beyblade, Tamiya, card games, basketball, and Rubik’s Cube. Qualifying...
According to the companies, the film centres on the symbolism of a sampin—a traditional Malay sarong—used to represent the connection between past and present, as well as the continuation of family traditions and memories.
Singapore – LePub has strengthened its top ranks as it names Ete Davies as global chief operating officer, tasked with tightening operations and scaling delivery across its international footprint. Davies will oversee global business operations, client delivery, and product management, while helping...
The partnership aims to support Tune Talk’s ongoing digital transformation by improving the usability and performance of its website and mobile app.
According to ABC News, the initiative focuses on the core principles of journalism, including rigour, relevance, courage, and service to the public interest.
Unveiled recently at Kuala Lumpur International Airport, the campaign highlights the airline’s service philosophy through the perspective of Pilot Parker, the airline’s mascot.
Bangkok, Thailand – Real estate developer Central Pattana has marked International Women’s Day 2026 with a series of initiatives highlighting women’s leadership, sustainability, and community development. The activities, organised under this year’s theme “Give To Gain”, bring together women leaders and...
In our latest What’s NEXT in Marketing interview, we sat down with Srikanth Ramachandran, founder and group CEO at Moving Walls as he discussed the future of OOH advertising, and what trends should marketers consider when implementing their OOH strategies.
