Category: Marketing
Beyond introducing new flavours, the campaign includes several experiential elements designed to simulate a domestic travel journey.
Singapore – Zouk Singapore has teased a collaboration with The Fragment Room as part of an April Fools’ campaign, introducing a fictional rage room pop-up concept within its club space for the month of April. Positioned as a crossover between nightlife and cathartic experiences, the concept plays on...
Singapore – For decades, the IKEA allen key has quietly done its job, slipped into drawers, and vanished from sight. Today, IKEA Singapore, in collaboration with The Secret Little Agency, has put the tool in the spotlight—literally. Meet ALLËNKI, a reimagined allen key that doubles as jewellery....
The combined entity will bring together a portfolio of well-known brands including Knorr, Hellmann’s and McCormick, as well as high-growth brands such as Cholula, Maille and Frank’s RedHot.
Delhi, India – Havas Media Network India has been appointed as the media agency of record for Aakash Educational Services Limited (AESL) following a multi-agency pitch. The appointment will be jointly handled by PivotRoots and Arena Media, both part of the Havas Media Network India group. Under this,...
Singapore – StackAdapt has appointed Marc Langenfeld as Account Director in Singapore, as the company expands across the Asia-Pacific region. Langenfeld joins StackAdapt with more than 15 years of agency experience, having previously held senior roles at Publicis Media, Dentsu, and as head of media at...
The courses are designed to equip leaders with the tools to design smarter, more effective loyalty strategies in a rapidly evolving commercial landscape.
Bangkok, Thailand – When it comes to customer journeys across the BFSI industry in Southeast Asia, the idea of ‘walled gardens’ is now being challenged by fluid ecosystems across wallets, banks, and measurement technology platforms. Users no longer engage linearly across digital spaces; rather,...
Indonesia – Duolingo has partnered with Indonesian global pop star NIKI to launch a music-driven campaign aimed at inspiring English learning among Gen Z, transforming song lyrics into engaging, real-world language learning moments. At the heart of the campaign is Duo’s playful parody of NIKI’s hit song...
The development allows businesses operating in Malaysia to access the company’s full platform, which supports cross-border payments and financial operations.
