Category: Marketing
The campaign reimagines the film’s story of a hidden treasure cave in a modern comedic format, positioning the brand’s Ramadan feast as a similarly valuable discovery meant to be shared with others.
Indonesia – PT Bank Central Asia Tbk (BCA) has kicked off its latest Ramadan campaign, encouraging audiences to reflect on family, sincerity, and the quiet acts of devotion that define the holy month. Titled “Ramadan Do It Better on myBCA”, the campaign seeks to raise awareness of myBCA’s features...
Manila, Philippines – Mountain Dew has launched a gaming campaign in the Philippines that challenges players to compete without three commonly used keyboard keys, as part of an activation developed with BBDO Guerrero. The initiative, titled “Play No Dew”, centres on the removal of the “D”, “E”, and “W”...
Entries for the awards will remain open until 22 May 2026, with the judging process scheduled to take place from 1 to 12 June 2026. Finalists will be announced on 23 June 2026, building anticipation toward the awards’ culminating celebration.
Bangkok, Thailand – The Pavilions Hotels and Resorts has appointed Tom Thrussell as its new chief marketing officer, marking a new leadership move as the boutique hotel brand looks to strengthen its global marketing strategy and brand growth. In the role, Thrussell will be based in Thailand and will...
Hong Kong – Guotai Junan International (GTJAI), the Hong Kong-based financial services arm of Guotai Junan Securities, has reassured investors of its financial stability as Hong Kong regulators conduct a probe into the company. In an announcement, GTJAI’s board of directors confirmed that on Tuesday...
India – Havas Media India has been appointed as the media agency on record for Modenik Lifestyle, taking on an integrated media mandate covering both online and offline channels. The agency will oversee media strategy, planning, and buying across television, print, radio, cinema, digital, out-of-home...
Singapore – Frasers Property is turning shopping malls into classrooms for green living with a six-week campaign aimed at families and younger consumers in Singapore. The developer’s Singapore retail arm has launched “Green-Coded–Live the Sustainable Life”, running from 16 March to 3 May across ten malls. ...
The campaign aims to encourage consumers to celebrate the occasion with friends and family while experiencing elements of Irish culture at participating venues.
The film focuses on individuals whose work shapes familiar elements of the festive season, including the weaving of songket, the crafting of songkok, the lighting of pelita, and the preparation of lemang.
