Category: Marketing
According to the organisers, the approach was intended to move attendees beyond product awareness toward practical capability in AI-driven recruitment.
Hong Kong – Wellcome and COFCO Corporation Limited (“COFCO”) have formed a long-term strategic partnership to enhance quality food supply, improve supply chain efficiency, and collaborate on brand and marketing initiatives in Hong Kong. COFCO Corporation Limited is an international agribusiness with...
The campaign introduces a system that places pre-recorded Skinny ads, lasting up to 10 seconds, into phone calls in real time.
Singapore – After decades of brewing on home soil, Heineken is preparing to pull back from large-scale production in Singapore, recasting the city as a hub for brand and distribution rather than the brew itself. The company said it will progressively wind down brewing operations by end-2027, shifting...
Bangkok, Thailand – Bookstore chain B2S has launched its “B2S Book Curated for You” campaign in collaboration with publishers, as part of efforts to strengthen Thailand’s reading community and expand its retail ecosystem. The initiative centres on curated book selections, community-building, and an integrated...
Manila, Philippines – Cetaphil Philippines has launched ‘Cetaphil SkinLabs: Derm On Tour’, a nationwide initiative aimed at expanding access to dermatologist-backed skincare guidance across Filipino communities. The programme builds on the brand’s “Cetaphil SkinLabs” platform introduced in 2025, which...
Bangkok, Thailand – CP AXTRA’s Makro has launched its new “Live Like a PRO” campaign in Thailand, positioning the initiative as part of its broader shift toward an omnichannel business model that caters to both everyday consumers and business operators. The campaign underscores Makro’s effort to expand...
Singapore – VFS Global has officially appointed Ellerton & Co. as its public relations agency for the ASEAN region. This strategic mandate encompasses Singapore, the Philippines, Indonesia, Thailand, and Vietnam, focusing on enhancing VFS Global’s engagement with media and key stakeholders. The...
Manila, Philippines – Robinsons Retail Holdings Inc. (RRHI) will close all 11 of its standalone No Brand stores in the Philippines by the end of June 2026. The Gokongwei-led retailer confirmed on Wednesday. The decision marks the end of its partnership with South Korea’s Emart, the owner of the No Brand...
The campaign also highlights KFC Malaysia’s ongoing community initiatives such as Kongsi Kasih, Kongsi Rezeki and Add Hope, which focus on supporting underprivileged families.
