Category: Marketing
Singapore – McCann Singapore has entered a new collaboration with Adobe to test and deploy generative artificial intelligence tools in live marketing campaigns, as agencies across Asia push to industrialise AI-driven content production. The partnership will see McCann integrate Adobe’s creative AI suite—including...
India – Chinese Wok has launched a new marketing campaign to introduce ‘Schezwan Fries’, marking its entry into the French fries category. Conceptualised and executed by Havas Creative India, the campaign positions the launch as a category innovation rather than a routine product addition. Targeting...
The campaign spans every state and territory, with residents and postal workers featured to reflect local experiences and stories.
Hong Kong – BBDO Hong Kong aims to “Do Big Things” with the hire of Oliver Davis as group creative director and Huey Wong as creative director, head of art, bolstering the agency’s creative leadership. Davis and Wong will work across the agency’s client portfolio, with Davis focusing on its growing roster...
Bangkok, Thailand – TikTok Shop held the Run Freshtival at Central World Square on 1 March, an offline activation designed to engage Thailand’s growing wellness and sports communities while connecting brands, creators, and consumers through fitness-driven experiences. The event brought together brands...
The activation marked the first time Heineken brought its global sponsorship platform ‘Cheers To All Fans’ to Australia, celebrating fan communities while raising awareness and trial for the premium low-carb lager Heineken Silver.
India – Over the years, more women have gained representation in professional spaces, but questions remain over whether those positions come with the opportunity to be fully heard. With this, MTV, in collaboration with RepIndia, has launched a digital film for Women’s Day that explores this dynamic in...
Singapore – Singapore’s home affairs authorities have launched a new public campaign warning that the threat of terrorism may be far closer to home than many residents assume. The campaign centres on a short film titled “Closer Than We Think”, released under the national SGSecure movement by the Ministry...
Indonesia – UGREEN, the global consumer electronics brand, has unveiled its “Activate Your Beat” campaign, showcasing its philosophy of designing technology that powers creativity and keeps life in motion. The campaign reflects UGREEN’s approach to developing products that aim to help users stay active,...
The film also portrays the challenges faced by Siti Rahayu Baharin and the children during the early stages of the project, including scepticism from the community, discrimination, and limited resources.
