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Category: Marketing

What’s NEXT: How BNPL can be a merchant enabler for retailers in Asia
What’s NEXT: How BNPL can be a merchant enabler for retailers in Asia
Posted on February 11, 2022
by MARKETECH APAC
Due to the financial inclusion it creates, BNPL services are taking digital consumers by storm. Here are the ways it's able to be a powerful merchant enabler for retailers.
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Social-Alpha-and-dentsuMB
dentsuMB bags Social Alpha’s digital creative mandate
Posted on February 11, 2022
by Jean Cabico
The mandate will see dentsuMB overseeing Social Alpha's communication framework and campaigns across its social media assets.
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Mutant-SG-new-leaders
PR agency Mutant welcomes new leaders for Singapore team
Posted on February 11, 2022
by Jean Cabico
Following the appointments, Mutant said it has exciting plans to set up offices in new markets including Indonesia and the Philippines.
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InMobi Handbook
InMobi goes in-depth into mobile marketing’s future in SEA with Mobile Marketing Handbook
Posted on February 10, 2022
by Carlo Sarabia
InMobi has released its annual Mobile Marketing Handbook 2022, entitled ‘The Indisputable Magic of Mobile’.
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CF-Feature-Image-1
Brands, conquer the Malaysian market with this all-embracing local consumer report
Posted on February 10, 2022
by MARKETECH APAC
The consumer has been transformed by the pandemic in a multitude of ways. This - right here - is your over-arching, definitive guide to the Malaysian market.
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PRM Marketing Services announces transition to accelerate existing business globally
PRM Marketing Services announces transition to accelerate existing business globally
Posted on February 10, 2022
by Teddy Cambosa
PRMMS' business transition globally will be focused on the markets of APAC, EMEA and North America.
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Schaeffler Group sets focus on APAC next for its global image campaign
Schaeffler Group sets focus on APAC next for its global image campaign
Posted on February 10, 2022
by Carlo Sarabia
Singapore — Germany-based automotive manufacturer and industrial sector supplier Schaeffler has announced the launch of a new series of regional motifs as part of the company’s global image campaign to promote its new claim, “We pioneer motion.” The company said the new motifs aim to highlight its corporate...
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Anzu-Top-Down-Games
Anzu partners with Top Down Games to extend in-game advertising in Roblox hit title
Posted on February 10, 2022
by Jean Cabico
The partnership will enable advertisers to run their campaigns within ‘All Star Tower Defense’, the hit experience on the Roblox platform.
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MARKETECH APAC partners with CEU to groom future comms professionals in special intern program
MARKETECH APAC partners with CEU to groom future comms professionals in special intern program
Posted on February 10, 2022
by MARKETECH APAC
MARKETECH APAC has partnered with PH university CEU to train aspiring media professionals in a special internship program.
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Scibids launch in ANZ
AI programmatic marketing firm Scibids launches in ANZ, unveils country manager
Posted on February 10, 2022
by Carlo Sarabia
Paris-based AI programmatic marketing firm Scibids has announced its launch in Australia and New Zealand and unveiled two new appointments.
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