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Category: Marketing

Kyoko Matsushita appointed as CEO of WPP in Japan
Kyoko Matsushita appointed as CEO of WPP in Japan
Posted on April 27, 2022
by Teddy Cambosa
Kyoko Matsushita will be responsible for WPP’s business in Japan, strengthening its collective capabilities.
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smart-commerce-platform-shopline-to-expand-in-sg
Smart commerce platform SHOPLINE to expand in SG
Posted on April 27, 2022
by Christian Calma
The selection of Singapore as the new global headquarters for SHOPLINE was a unanimous decision among its senior leadership.
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Standard-Chartered-Hong-Kong-and-The-Sandbox
Standard Chartered HK forays into metaverse via The Sandbox tie-up
Posted on April 27, 2022
by Jean Cabico
Standard Chartered Hong Kong deems to be the first bank to acquire virtual land at The Sandbox metaverse’s Mega City district.
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Five ways marketers can satisfy their ‘sweet tooth’  in a cookie-less world
Five ways marketers can satisfy their ‘sweet tooth’ in a cookie-less world
Posted on April 27, 2022
by MARKETECH APAC
Brands are facing their biggest challenge yet — balancing customers’ desires for personalised interactions while fiercely protecting customer privacy.
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BigPay’s Raya ad invites to embrace the festivities genuinely
BigPay’s Raya ad invites to embrace the festivities genuinely
Posted on April 27, 2022
by Teddy Cambosa
Kuala Lumpur, Malaysia – Local fintech BigPay has launched its newest Raya-centric campaign which invites viewers to embrace the festive season amidst feeling that the tradition is ‘just a cycle’. The ad follows the protagonist Aliya, played by Bunga as a teenager who dreads Hari Raya and the traditions...
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Chris Gurney appointed as Virtue’s group creative director for SG hub
Chris Gurney appointed as Virtue’s group creative director for SG hub
Posted on April 27, 2022
by Teddy Cambosa
Chris Gurney joins Virtue’s Singapore regional hub to build and define the agency’s creative vision.
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vivo-Malaysia-Raya-short-film
vivo Malaysia’s new Raya film a comedic short on a rich family’s journey
Posted on April 27, 2022
by Jean Cabico
It tells the story of a rich family and their journey in being a part of the community during the Raya celebration.
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Ex-Havas Media Mike Wilson joins BeingIconic as non-exec director
Ex-Havas Media Mike Wilson joins BeingIconic as non-exec director
Posted on April 27, 2022
by MARKETECH APAC
Sydney-based business growth consultancy BeingIconic names former Havas Media Chairman Mike Wilson into leadership.
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Subway MY’s new campaign highlights why Ramadan is a season for compassion
Subway MY’s new campaign highlights why Ramadan is a season for compassion
Posted on April 27, 2022
by Carlo Sarabia
Subway Malaysia's newest campaign, Satu Kaki Lebih Mesra, highlights the important values in life that reflect the celebration of Ramadan through a series of short films.
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Digi’s Hari Raya ad inspires viewers to return home to tradition
Digi’s Hari Raya ad inspires viewers to return home to tradition
Posted on April 27, 2022
by Teddy Cambosa
Digi had launched a new campaign to inspire people to return to their homes in observance of the long-celebrated Muslim festivities.
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