Category: Marketing
Despite financial constraints, 2023 saw B2B chief marketing officers embracing these challenges by enhancing their financial fluency, aligning with C-suite leaders, and emphasising the importance of brand building and creativity to gain a competitive edge.
FairPrice has launched a new campaign in time for the Chinese New Year celebration, which brings to life the story of the ‘Dragon in the Great Race’ to portray FairPrice’s role in Singapore’s Chinese New Year celebrations.
According to Samsung, Samsung BKC aims to re-imagine the retail shopping experience and unlock new possibilities for their customers by bringing the best of both online and offline worlds.
The brand launch event in Kowloon Bay featured the introduction of new energy vehicles and highlighted GAC AION's technological achievements, with GAC’s initiatives to promote the use of electric vehicles(EVs) in Hong Kong.
JD.com (Jingdong) has announced its partnership with UK-based parcel delivery company Evri to empower and enable the further growth of British and European businesses in the Chinese market.
In his new role, Nassif will be overseeing Ericsson’s operations and market strategies in the Northeast Asia region and will be fortifying Ericsson’s position in the rapidly evolving telecommunications and technology landscape.
Through the expanded partnership, Aleph will be in charge of developing and growing markets for platforms in the digital advertising space. With dedicated sales and support teams who are actively working in many areas, Aleph enables big platforms to expand into new markets and establish connections with...
Through the mandate, MINISTRY will develop and execute a comprehensive media strategy aligned with SGInnovate's mission of nurturing Deep Tech startups and talent.
Building upon established connections and fruitful partnerships in China, Xapads Media’s expansion aims to extend its presence in the region by establishing a local office.
Dentsu Creative India has acquired the digital rights to Sony Entertainment Television, Sony SAB, Sony MAX, and Sony MAX 2. The agency will be in charge of managing these brands' online presence and marketing efforts across multiple social media platforms, including Instagram, Twitter, and Facebook....
