Category: Marketing
22feet Tribal Worldwide appointed Axon Alex as head of strategy to lead the agency's strategic planning. In addition, Shikha Davessar has been promoted to EVP and head of client business. Both individuals will report directly to Vanaja Pillai, president of 22feet Tribal Worldwide.
With healthcare communications expertise over 25 years, Willoughby has worked within major pharmaceutical companies, communications and medical education businesses in Singapore, the UK and Australia.
Publicis Groupe has announced new appointments to its senior leadership team in Asia-Pacific, namely Pauly Grant as chief talent officer, Martin Davie as head of performance, Jonathan Mackenzie as head of data solutions, and Joanna Ong as managing director of communications and PR.
Greenpark, a performance-driven content organisation, has announced important advancements for three women in its strategy, social media, and creative divisions. These advancements demonstrate Greenpark's dedication to developing a diverse and inclusive leadership team.
Sporting goods retailer Decathlon Singapore has collaborated with multi-category classifieds and recommerce marketplace Carousell to strengthen its eco-conscious initiatives with the launch of ‘Decathlon Carousell Store’.
CCCS orders water filtration brand Purexygen to remove misleading claims, review marketing practices
In a statement by the CCCS, the competition watchdog had mentioned that it had issued warnings to Purexygen and its directors regarding the unfair practices. CCCS will take action if Purexygen or their directors breach the undertakings or engage in any other unfair practices.
With over two decades in global luxury brand building, storytelling and brand experience roles, he brings invaluable insights and expertise to this newly created global role and will be joining the group leadership team.
Around 70% of Gen Zs in the region saw e-commerce platforms as important entrance points for their purchasing experiences, and that they use these platforms extensively for researching their purchases. This is according to the latest data from Shopee and Kantar Profiles
The OOH campaign is running from March to April in the Em District in Bangkok and across the BTS Skytrain, complementing an on-the-ground activation in the Em District, hosted by L’Oreal.
The 2-day conference was aimed at empowering brands and marketers with the latest insights, strategies, and tools essential for navigating forthcoming trends and industry forecasts in the marketing space.
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