Category: Marketing
The inspiring new Honda spot is brought to life by acclaimed director Rupert Sanders and utilises an engaging reverse poem format, so what begins as a disheartening story about failure and giving up reverses course to showcase how personal setbacks can serve as the greatest teacher and catalyst to achieve...
Great Eastern selected Havas Media for its innovative approach to delivering results based on its marketing objectives.
Mega and macro influencers are influential in Singapore, recognised by 48% and 46% of respondents, but their impact on purchase recommendations lags behind the Southeast Asian average, a study by impact.com and Cube Asia revealed.
In partnership with the Mental Health Association of Hong Kong and St. James' Settlement, Deliveroo organised workshops and seminars.
In his new role, Wong will oversee Adyen's operations across Singapore, Malaysia, and Hong Kong.
Working with the Australian Grand Prix Corporation’s executive team and internal creative team, Bullfrog has executed a dynamic new direction with the ambition to build excitement and get fans revved up for the 2025 racing season.
The partnership aims to promote AirAsia Buds, AirAsia’s IP of animal characters.
The films, titled ‘The Curious Case of Claire Charles,’ ‘Kari (Curry, 咖喱, கறி),’ and ‘Bubur Cha Cha,’ promote pro-social norms like mutual aid and appreciation within communities.
In honour of Shohei Ohtani’s groundbreaking 2024 season—making him the first player to join the exclusive “50-50 Club”—Major League Baseball (MLB) has teamed up with Wieden+Kennedy Tokyo to commemorate this achievement through an impressive Tokyo-wide out-of-home (OOH) campaign featuring 113 visuals...
The campaign highlights Lando’s unapologetically playful spirit as he seamlessly balances the world of fast-paced sports with laidback luxury, all while keeping TUMI as his constant companion.
