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Category: Marketing

Media intelligence CARMA continues its Asia expansion with opening of Indonesian operations
Media intelligence CARMA continues its Asia expansion with opening of Indonesia launch
Posted on June 22, 2023
by MARKETECH APAC
Amira Kanifah has been appointed by the company to manage business development in Jakarta. She has over a decade of experience in market research in Asia, including important stints at Nielsen and Kantar.
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Great Eastern’s latest campaign reminds parents to embrace imperfect parenting
Great Eastern’s latest campaign reminds parents to embrace imperfect parenting
Posted on June 22, 2023
by MARKETECH APAC
The campaign addresses the unique pressures that Asian parents face and encourages them to embrace their imperfections.
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Vijay Jacob elevated as managing partner for East, South at Wunderman Thompson India
Posted on June 22, 2023
by MARKETECH APAC
Prior to taking on the new role, Jacob was senior vice president & managing partner at Wunderman Thompson Kolkata. 
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APAC webinar pools marketing leaders to discuss best practices in omnichannel journey mapping
APAC webinar pools marketing leaders to discuss best practices in omnichannel journey mapping
Posted on June 22, 2023
by MARKETECH APAC
With social media, brand.com, and messaging apps now able to work in concert for brands to meet where consumers are, the opportunity brought by this always-on visibility also inevitably births challenges to marketers.
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Ending awkwardness with humour in SG Enable’s latest campaign by TBWA\Singapore
Ending awkwardness with humour in SG Enable’s latest campaign by TBWA\Singapore
Posted on June 21, 2023
by MARKETECH APAC
The film is part of SG Enable’s i'mable (“I’m able”) public education initiative, which celebrates and encourages the recognition of different abilities.
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BMW announces significant leadership changes across Asia
BMW announces significant leadership changes across Asia
Posted on June 21, 2023
by MARKETECH APAC
The four management transitions are a clear indication of the inseparable connection between business development and people development in BMW's Asia operations.
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Initiative secures coveted Cricket Australia media account
Initiative secures coveted Cricket Australia media account
Posted on June 21, 2023
by MARKETECH APAC
Initiative’s remit covers all media strategy, planning and buying - including contra activities for offline, online display, performance and addressable.
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22feet Tribal Worldwide wins digital mandate for data centre Lumina CloudInfra
22feet Tribal Worldwide wins digital mandate for data centre platform Lumina CloudInfra 
Posted on June 20, 2023
by MARKETECH APAC
Lumina is a dedicated platform that prioritises the development of essential hyperscale data infrastructure in India and strives to support the country's digital progress while maintaining a high level of dependability.
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3Forward tapped by Australian Institute of Company Directors to handle media planning, buying
3Forward tapped by Australian Institute of Company Directors to handle media planning, buying
Posted on June 20, 2023
by MARKETECH APAC
Through the AICD mandate, 3Forward will be in control of the institute’s end-to-end media planning and buying, encompassing various conventional and digital media platforms.
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Barbie’s ad for Fathers’ Day says ‘not all heroes wear capes’
Barbie’s ad for Father’s Day says ‘not all heroes wear capes’
Posted on June 20, 2023
by MARKETECH APAC
The short ad celebrates fathers who would do anything to make their ‘little girls' dreams come true’
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