Category: Marketing
By leveraging Appier’s ‘AI Personalization Cloud’, Burger King Taiwan harnessed diverse creative modules to create engaging marketing campaigns, offering customers a unique and personalised experience.
Coca-Cola has launched its FIFA Women's World Cup 2023 campaign initiative titled ‘Believing is Magic’ which seeks to promote and improve the collective journey of the FIFA World Cup, generating enthusiasm among fans of football worldwide.
The partnership has been motivated by premium OTT streaming services' increasing adoption of programmatic strategies. This has allowed them to optimize revenue and improve the overall advertising experience for viewers.
More specifically, they include AI-curated itineraries such as include ‘Trip.Trends’, ‘Trip.Best’, and ‘Trip.Deals’, cater to users' diverse needs and preferences by capturing real-time information on the latest travel trends, prices, and top-ranked hotels, flights, and attractions.
Capri Loans has chosen Havas Media to boost its market presence and enhance brand recognition in the financial sector. They will specifically provide innovative media strategies and manage all aspects of media planning.
In this role, Wunderman Thompson India will be providing strategic and creative services for Cult.Sport on a global scale, as well as delivering differentiated content to create a niche for the brand among sports and fitness enthusiasts.
Wunderman Thompson will take responsibility in developing and executing integrated marketing campaigns and digital initiatives for the brand, with a focus on increasing product visibility, reinforcing positioning, and increasing consumer awareness in order to maintain product leadership.
APAC – Red Havas, a group of merged media agencies, has announced the global launch of ‘SWAY’, an end-to-end influencer marketing service designed to drive authentic, engaging and effective brand conversations through influencers. ‘SWAY’ by Red Havas works with PR, social and experiential marketing...
Australia – Local underwear company Bonds has unveiled its latest campaign ‘The Never Ending Nappy’ to promote the launch of its new ‘Wonderbums’ reusable nappy in collaboration with Special Australia. Disposable nappies are a thing of the past, as this new product from Bonds is something that can be...
Griffiths will lead teams in this capacity, handling the development of creative behaviour change campaigns and brand activities with a heavy emphasis on building positive, cause-driven impact.
