Category: Marketing
The report suggests that a majority of marketers and advertisers fall short in programmatic advertising with overlooked privacy regulation changes, digital ad spend wastage, and below average confidence towards data, analytics, and insight systems within emerging channels.
With its new board members, PRHK’s focus remains to enable active and emerging professionals to navigate the dynamic communications landscape of Hong Kong, while also supporting their members and the wider PR community to gain meaningful connections and facilitate knowledge sharing.
In a LinkedIn post, she said that she looks forward to embarking on a new journey in her career, and take on a more external-facing and commercial role in the tech sector.
According to the data provided by GrabAds, brands should take this as an opportunity to switch gears from short-term “revenge travel” campaigns to planning long-term repeat-customer strategies.
Fintech and e-commerce ecosystem Society Pass Incorporated (SoPA) announced the official launch of its digital advertising platform Thoughtful Media Group Inc. (TMG) in the Philippines market and the upcoming appointment of Billy Soo as country head of TMG Philippines.
The new sonic identity, conceptualised alongside music composer AR Rahman, extends far beyond the brand anthem, encompassing over 75 unique sounds tailored for various aspects of Mahindra's forthcoming all-new portfolio of global electric SUVs.
Initiative, a media agency within IPG Mediabrands, has announced their appointment as the media agency of record for global technology and manufacturing company 3M in the Asia-Pacific region
Vividthree Holdings, a digital content production company, announced that it has signed a memorandum of undertaking (MoU) with ZKDigimax (ZKDM), a joint venture between ZKTeco and DMMX, to deliver a complete and holistic DOOH media experience for both their existing and potential clients.
The expansion, which takes effect within this year, will have Marimekko stores open up in these markets, as well as activating online stores to provide an omnichannel experience for customers.
In her new role, Toh joins VMLY&R Singapore’s management team to lead and plan the development and growth of the strategy team, helping to grow business and building trusted connections with key clients and partners.
