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Category: Marketing

MARKETECH-PHOTOS
General Mills hands global media agency of record to UM
Posted on October 23, 2023
by Aliza Carmona
UM, a global media agency network of IPG Mediabrands, announced it has been named global media agency of record to handle all media duties for global food company General Mills.
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CelcomDigi’s new corporate branding focuses on innovation, digitalisation aspirations
CelcomDigi’s new corporate branding focuses on innovation, digitalisation aspirations
Posted on October 23, 2023
by Teddy Cambosa
The introduction of the new logomark is a key milestone in the company’s mission post-merger to find innovative ways to advancing Malaysians to achieve everything they aspire to and are inspired by.
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MARKETECH-PHOTOS-_3_
TIME embarks on infiltration mission to transform broadband experience in new campaign with Fishermen Integrated
Posted on October 20, 2023
by Aliza Carmona
Telecommunications provider TIME dotCom has partnered with advertising agency Fisherman Integrated in its latest ‘Mission: Gig Speed Home’ to revolutionise how Malaysians experience high-speed broadband in their homes.
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Australian firm DCG acquires Lamudi in the Philippines, Indonesia
Australian firm DCG acquires Lamudi in the Philippines, Indonesia
Posted on October 20, 2023
by Teddy Cambosa
The acquisition marks a major transition for DCG, having rapidly expanded over the last 12 months into Bangladesh, and now Indonesia and the Philippines. 
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MARKETECH-PHOTOS
Malaysian gourmet grocer The Food Merchant redefines grocery shopping with concept store launch
Posted on October 20, 2023
by Aliza Carmona
Local gourmet grocer The Food Merchant has launched its latest signature concept store, ‘The Food Merchant Prelude', to offer a curated and premium grocery shopping experience in Malaysia.
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Sprinklr announces integration of TikTok Video Shopping Ads in their platform to diversify ad formats
Posted on October 20, 2023
by Gian Japsay
Any activity that a user or customer performs on their website or app can be recorded using data connections. With more knowledge of the shopper's user journey, which includes holiday planning, gifting, celebrating, indulging, sharing, and more, the system is able to reach users with holiday messaging...
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Companies, brands should resonate better with consumers on global challenges: report
Companies, brands should resonate better with consumers on global challenges: report
Posted on October 19, 2023
by Brandon Yulolo
Data from the report mainly suggests that a company’s reputation is increasingly determined by its response to immediate, public concerns that have universal reach, such as cost of living and the climate crisis.
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Grab, Trans-cab merger raises competition concerns, SG competition watchdog notes
Grab, Trans-cab merger raises competition concerns, SG competition watchdog notes
Posted on October 19, 2023
by Teddy Cambosa
According to the commission, they need to review the competition effects of the proposed acquisition in greater detail.
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Video game publisher, distributor GCL Asia to go public via RF Acquisition Corp merger
Video game publisher, distributor GCL Asia to go public via RF Acquisition Corp merger
Posted on October 19, 2023
by Brandon Yulolo
Following the merger, GCL Asia aims to provide engaging gaming experiences across EA and SEA regions through partners and content creators, as well as expanding the gaming ecosystem by promoting Asian games worldwide and bringing Western games to Asia.
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Esther Yue appointed as Viddsee’s head of brand entertainment
Esther Yue appointed as Viddsee’s head of brand entertainment
Posted on October 19, 2023
by Teddy Cambosa
In her new role, Yue will leverage her experience in business development and client retention to generate new clients and branded partnerships. She is charged with leading Viddsee's branded entertainment team, bolstered by the inclusion of new, experienced hires. 
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