Category: Marketing
As the leading investor and fleet partner, ComfortDelGro's collaboration with Drive lah will be a holistic one, with a focus on car connectivity and navigation technology as well as supplying vehicles to Drive mate's platform.
These developments emphasise dentsu’s ambition to build highly integrated, people-centred, end-to-end solutions, as well as its commitment to its enduring global leadership brands including Carat, iProspect, dentsu X, Dentsu Creative, Merkle and Tag.
Carro’s 3 digital shorts are the result of a multinational effort, fully shot on location in Malaysia, with teams from Singapore and Malaysia working on it, made authentic with a native cast and crew who flew in from Thailand and South Korea.
The acquisition is expected to close in the first quarter of 2024 and is subject to Ascential shareholder approval, regulatory approvals, and customary closing conditions.
Jewellry retailer Michael Hill’s Christmas campaign a reminder on thoughtful gifting within families
Conceptualised alongside CHEP Brisbane, this year’s campaign follows the story of a family going through some changes, when the father embarks on a new relationship.
Tourism Tropical North Queensland (TTNQ), a regional marketing organisation, has appointed the independent creative agency Supermassive as its new partner for an upcoming global project.
APAC consumers demand better visual representation of Asian communities in advertising scene: report
Nearly 4 out of 5 APAC consumers agree that companies should do a better job at capturing Asian people’s true lifestyle and culture in advertising, a report from Getty Images revealed.
In a joint statement, both companies said that this collaboration unlocks valuable cross-selling opportunities for DRB-HICOM within Carro’s used car platform myTukar’s dealer network, comprising over 2,600 dealers nationwide.
Nadia Omer has been named as the new chief executive officer of Airasia MOVE, effective October 26, 2023. She succeeds Mohamad Hafidz Mohd Fadzil, who has been acting CEO of airasia MOVE since April of the same year.
Using the power of humour, the videos which stars goats, playfully uses the acronym G.O.A.T.s which stands for “The Greatest of All Time”, to convey that: even the greatest individuals have days where they don’t feel so great or positive all the time.
