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Category: Marketing

Asian consumers exhibit attraction towards Lunar New Year campaigns, with luxury brands jumping on the trend
Asian consumers exhibit attraction towards Lunar New Year campaigns, with luxury brands jumping on the trend
Posted on February 2, 2024
by Brandon Yulolo
It is also worth noting that with the boom brought about by Lunar New Year campaigns contributed a rise in personal luxury spending in East Asia, with Hong Kong seeing a rebound of 23.2% in personal luxury spending by the end of 2022 – the biggest rebound in Asia Pacific.
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Goodday’s new packaging design offers web app-based connected experience for users to win prizes
Posted on February 2, 2024
by MARKETECH APAC
The partnership allows the web app to track interactions in real time, including purchasing patterns, product preferences, average engagement times, location, scan rates, number of visits, number of return visits, and social media shares. Through the process, personal data that comply with GDPR is collected,...
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Coca-cola welcomes the Chinese New Year with latest campaign featuring a fiery yet timely redesign
Coca-Cola welcomes the Chinese New Year with latest campaign featuring a fiery yet timely redesign
Posted on February 1, 2024
by Brandon Yulolo
Designed to resonate with a wider audience, Coca-cola’s campaign features a redesign of Coca-cola’s cans with a dragon, this year's zodiac symbol which perfectly embodies the spirit of the Chinese New Year.
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Top Story: Tokopedia’s 12.12 jingle with Kobo Kanaeru, Heiakim shows the power of blending authenticity with rising cultural trends
Top Story: Tokopedia’s 12.12 jingle with Kobo Kanaeru, Heiakim shows the power of blending authenticity with rising cultural trends
Posted on February 1, 2024
by Teddy Cambosa
Amidst a growing competition amongst regional and local e-commerce players in Indonesia, Tokopedia managed to rise from other players during the 12.12 sale period. How did they do it? The Indonesian e-commerce giant tapped Kobo Kanaeru, a virtual YouTuber (VTuber) under the Hololive agency, and Internet...
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Agency Leadership Decoded: INNOCEAN Indonesia’s Chow Kok Keong on fostering an environment of creativity and innovation
Agency Leadership Decoded: INNOCEAN Indonesia’s Chow Kok Keong on fostering an environment of creativity and innovation
Posted on February 1, 2024
by Brandon Yulolo
As a creative leader who seeks to set their agency apart in an industry full of ideas, Chow has a unique way of encouraging his team members to think creatively, embrace diverse perspectives, and take risks rather than playing it safe.
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LEGO appoints Justine McKenny as senior director, head of marketing for ANZ
LEGO appoints Justine McKenny as senior director, head of marketing for ANZ
Posted on February 1, 2024
by Brandon Yulolo
In her new role, McKenny will be responsible for taking leadership of The LEGO Group’s marketing teams in Australia and New Zealand, and will be aiming to push the brand’s marketing efforts across the region.
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Understanding customer centricity: How industry leaders should continuously adapt a unified CX approach
Understanding customer centricity: How industry leaders should continuously adapt a unified CX approach
Posted on February 1, 2024
by Teddy Cambosa
In this era of heightened competition and discerning consumers, the significance of a customer-centric CX approach cannot be overstated. It transcends mere customer service; it is a holistic strategy that permeates every facet of an organisation, from product development to marketing and beyond. 
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CARMA announces acquisition of media intelligence measurement platform mmi Analytics
CARMA announces acquisition of media intelligence measurement platform mmi Analytics
Posted on February 1, 2024
by Teddy Cambosa
It also brings together CARMA’s global reach, technology, and comprehensive services with mmi Analytics’ deep expertise and established presence in the beauty, fashion, and lifestyle sectors. 
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MARKETECH-PHOTOS
Krispy Kreme appoints Slingshot to lead media duties across Australia
Posted on February 1, 2024
by Aliza Carmona
Creative media agency Slingshot has been appointed by Krispy Kreme to handle its media duties in Australia.
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Nexxen welcomes Gretchen Johnson as chief people officer
Nexxen welcomes Gretchen Johnson as chief people officer
Posted on February 1, 2024
by Brandon Yulolo
In her new role, Johnson will lead Nexxen’s human resources and talent acquisition teams, focusing on culture and employee development to ensure the company continues to hire and retain best-in-class talent.
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