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Category: Marketing

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Peter Khoury appointed as new regional chief creative officer for TBWA\Asia, chief creative officer for TBWA\Singapore 
Posted on January 12, 2024
by Gian Japsay
As chief creative officer of TBWA\Singapore, Khoury works closely with president of TBWA\Singapore, Mandy Wong, as well as deputy executive creative director Loo Yong Ping and executive creative director Asheen Naidu. Together, they are in charge of the agency's clientele, which consists of companies...
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Agency for Integrated Care’s newest campaign combats ageism, make positive impact on seniors
Posted on January 12, 2024
by Gian Japsay
Devoted to establishing a lively senior living community, AIC partners with The Secret Little Agency on "Break the Silver Ceiling." With a distinctive logo made of shards, the campaign encourages Singaporeans to rethink their views on life and ageing and confront ageing stereotypes.
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Havas’ Alberto Canteli, Rana Barua to take on new key leadership responsibilities
Posted on January 12, 2024
by Gian Japsay
Havas has announced new leadership appointments, including Alberto Canteli, as chairman and CEO of Havas Nordics, Benelux, Central and Eastern Europe, and the Middle East, who will take on additional global duties. Rana Barua, as group CEO of Havas India, will now supervise South East and North Asia...
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Bloomingdale wins PR mandate for Bel Group in SEA
Bloomingdale wins PR mandate for Bel Group in SEA
Posted on January 12, 2024
by Brandon Yulolo
Following a successful collaboration with the company in India, where Bloomingdale played a pivotal role in creating and elevating the brand image, the firm will now take charge of all public relations activities for Bel Group in Singapore, Indonesia, and Malaysia.
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Publicis delivers personalised AI-powered ‘thank you’ films to team members worldwide
Posted on January 12, 2024
by Aliza Carmona
Multinational advertising and public relations company Publicis Groupe kicked off 2024 with a one-to-one AI-powered New Year’s wish film sent to 100,000 of its employees worldwide.
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VML Manila promotes Maan Bautista as executive creative director, Fran Palines joins as creative director
VML Manila promotes Maan Bautista as executive creative director, Fran Palines joins as creative director
Posted on January 12, 2024
by Teddy Cambosa
VML Manila has announced changes in its creative team, with the promotion of Maan Bautista as executive creative director and the appointment of Fran Palines as creative director. 
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Annalect, Meta to implement advanced analytics technology in latest APAC-centric partnership 
Posted on January 11, 2024
by Gian Japsay
Advertisers are empowered by Meta's Advanced Analytics (AA) to discover significant synergies. With the help of AA, advertisers' first-party data and Meta's own ad insights can be integrated, giving analysts a level of flexibility. By combining the data, insights are produced that allow advertising strategies...
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This webinar will teach marketers how to transform customer engagement into a strategic asset
This webinar will teach marketers how to transform customer engagement into a strategic asset
Posted on January 11, 2024
by Brandon Yulolo
To explore the impactful role of cutting-edge technology in reshaping strategies for engaging customers, MARKETECH APAC returns with an exclusive webinar this January 24. Titled “What’s NEXT 2024: Customer Engagement in Asia”, the webinar aims to impart valuable insights to marketers to utilise technology...
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Singapore’s Land Transport Authority shows EV readiness in electrifying film campaign via TSLA
Singapore’s Land Transport Authority shows EV readiness in electrifying film campaign via TSLA
Posted on January 11, 2024
by Brandon Yulolo
While awareness of electric vehicles is high amongst Singaporeans, the campaign seeks to educate Singaporeans about the ready infrastructure supporting the adoption of electric vehicles that exist today and into the near future.
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Toyota hands mandate to Virtue APAC for ‘Move Your World’ brand campaign
Posted on January 11, 2024
by Aliza Carmona
Toyota Motor Asia Pacific has appointed Virtue APAC, a creative agency powered by VICE, to create its regional integrated brand campaign titled ‘Move Your World’ for its Asia market.
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