Category: Marketing
Singapore – Canon Singapore has launched “#iamkyosei”, a campaign celebrating self-expression, creativity, and the social values that define Generation Z. Rooted in Canon’s corporate philosophy of ‘Kyosei’—living and working together for the common good—the initiative reflects the outlook of a...
Bangkok, Thailand – Whoscall has teamed up with VML Thailand to launch a creative campaign that reframes digital security as a collective effort rather than an individual struggle. Branded under the concept “Innovating for Trust, Powered by People,” the campaign highlights how community vigilance...
Antwerp, Belgium – Kipling has unveiled its FW25 collection with a new global brand campaign, “Follow Your Monkey,” featuring its brand identity coming to life. More than a seasonal launch, the campaign reintroduces the brand’s iconic mascot as a symbol of spontaneity, individuality, and carefree energy....
United Kingdom – Global marketing consultancy TEAM LEWIS has completed the acquisition of the UK division of communications consultancy Instinctif, effective immediately. Instinctif’s UK operations will be integrated into TEAM LEWIS’ global network while continuing to operate under the Instinctif brand...
Seoul, South Korea – LG Electronics’ AI-powered ‘Radio Optimism’ campaign has gained online digital traction with 30 million social engagements and 2.4 billion views worldwide through amassing 700,000 AI-generated songs. Messages of love dominated the songs, followed by gratitude and encouragement,...
Mumbai, India – EduFund, a financial planning platform that supports parents in saving and investing for their children’s education, has introduced a new campaign titled “Galat Baat Hai”. The campaign featured a series of digital video commercials (DVCs) portraying how many Indian parents continue to...
Singapore – The Monetary Authority of Singapore (MAS) has rolled out sweeping measures to tighten standards around online financial content and digital advertising, as it seeks to curb misleading practices that could harm consumers. The new ‘Guidelines on Standards of Conduct for Digital Advertising...
Publicis Groupe Indonesia, serving a market of more than 280 million people, said the appointments will support its recent growth and help showcase Indonesian creativity internationally. All three appointments take effect immediately.
In a LinkedIn post, he said that it has been an incredible journey to experience the different phases of Uber across his time for the company.
Singapore – Singapore-headquartered digital agency Vertis has secured a two-year contract with the Monetary Authority of Singapore (MAS) following a highly competitive public tender involving more than 15 established industry players. The deal covers the development and maintenance of the MAS website,...
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