Ascott unveils Asia’s first Chelsea-themed hotel suites at Jakarta fan event

Jakarta, Indonesia – The Ascott Limited has introduced Asia’s first Chelsea Football Club–themed hotel suites in Jakarta, launched during The Famous CFC Jakarta, the club’s international fan engagement event presented by Ascott. The suites, located at Ascott Sudirman Jakarta and Citadines Sudirman Jakarta, were unveiled by former England international and Chelsea captain Gary Cahill on 29–30 November.

More than 400 fans and Ascott Star Rewards members attended the two-day event, which featured a fireside chat, meet-and-greet sessions, a pre-match gathering, and a live watch party for the Chelsea versus Arsenal fixture. Activities were hosted across Ascott Sudirman Jakarta, Citadines Sudirman Jakarta and HARRIS Hotel & Conventions Kelapa Gading.

The Famous CFC is Chelsea’s global fan experience initiative aimed at strengthening ties with supporters and collaborating with international partners. The Jakarta edition marked the third staging of the event and formed part of Ascott’s second season as Chelsea’s Official Hotels Partner.

Gary Cahill said, “It is amazing to see how Chelsea’s global fan family keeps growing, and Indonesia is easily one of the most passionate places for Blues supporters. Being here in Jakarta and seeing how Ascott has brought the spirit of the club to life is really special. The Chelsea-themed hotel suites are a fantastic way for fans to feel closer to the club, even when they are far from Stamford Bridge.”

Dan McEwan, director of partnerships at Chelsea Football Club, commented, “We are delighted by the incredible turnout at The Famous CFC in Jakarta. Seeing Chelsea supporters and the Ascott community come together with such enthusiasm illustrates the strength of our partnership and the shared commitment to bringing the club closer to fans worldwide. The Chelsea-themed hotel suites developed with Ascott offer our global fan base a taste of the club and Stamford Bridge, and we are excited by the new ways they help bring the club and partnership to life beyond the pitch.”

Meanwhile, Tan Bee Leng, chief commercial officer at Ascott, stated, “Another successful edition of The Famous CFC presented by Ascott, this time in Jakarta. The event underscores our commitment to delivering heartfelt, experiential travel moments for our Ascott Star Rewards members. As our partnership with Chelsea deepens, we are gearing up for the opening of lyf Chelsea London in 2Q 2026.”

She added, “With its bold, experience-led and community-focused concept, the lyf brand is set to capture the spirit of Chelsea and the energy of Stamford Bridge. This will be more than a stay; it will be a vibrant social-living experience that brings the club’s passion to life. We look forward to welcoming guests to lyf Chelsea London at Stamford Bridge for an immersive experience that celebrates both the heart of London and the Blues.”

According to Ascott, the new Jakarta suites are designed to offer themed stays inspired by the club’s heritage. The Legend Suite at Ascott Sudirman Jakarta features memorabilia and décor celebrating Chelsea’s history, while The Bridge Suite at Citadines Sudirman Jakarta aims to recreate the experience and atmosphere of a match day at Stamford Bridge through themed interiors, lighting and audio-visual elements.