Category: Marketing
Singapore — CHAGEE Singapore is launching its first family-oriented concept store at Suntec City this weekend, offering parents and children a relaxed, interactive tea experience. The new store features child-friendly seating, tiered kids’ play zones, soft-touch materials, and multi-level booths that...
India – BeyondBound, a direct-to-consumer (D2C) athleisure brand, has launched a new campaign that explores contemporary perspectives on marriage and the bridal trousseau. The campaign encourages women to view marriage not merely as a ceremonial milestone, but as an opportunity to reaffirm personal ambitions...
Indonesia – Unilever Indonesia has announced plans to divest its SariWangi tea business to local FMCG group PT Savoria Kreasi Rasa, as the company reshapes its portfolio to focus on higher-growth segments. Unilever Indonesia acquired SariWangi in 1989, introducing tea bags to the Indonesian market. Since...
Singapore – Creative consultancy ballsy has named Becky Leng as managing director, which also coincides with the launch of Kaki Sosial, a dedicated social content studio by ballsy based in Malaysia. Speaking to MARKETECH APAC, Becky stated that honesty drew her closer to ballsy, and that it is bold,...
Singapore — Marriott International have debuted a new Asia Pacific campaign for Marriott Bonvoy, reframing loyalty as something that is simple, accessible and rewarding for everyday travellers. The campaign, ‘Loyalty’s Just That Easy,’ and done alongside BBH Singapore, addresses the widespread perception...
Hong Kong – Prada has officially unveiled its largest boutique in the Asia Pacific region at LANDMARK ALEXANDRA in Hong Kong, marking a major milestone for the luxury brand. Relocated to a corner between Des Voeux Road Central and Ice House Street, the three‑storey, 1,300-square-metre flagship features...
Thailand – Pumpui has partnered with creative agency Yell Bangkok on a typography-led campaign designed to cut through visual sameness in the Korean-inspired food category, supporting the launch of its new product. Facing increasing competition in the Korean-inspired food segment, Pumpui and Yell Bangkok...
It can be seen that marketing’s biggest complexity is the need to produce culturally fluent approaches, but never an approach that is only fluent in one language. With a global brand like Canva, one would assume that a single global campaign is expected to land across markets just right—a one-size-fits-all...
Mumbai, India — Madison Media has launched ‘MbrAIn’ along with its proprietary Growth Planning System (GPS), positioning it as a strategic media planning tool for brands in India. The system is designed to support marketing and agency teams in diagnosing growth, making planning decisions, and building...
Singapore — The Media Shop Group has appointed Jason Tan as its new chief operating officer and managing partner, strengthening its leadership team as media and advertising continue to evolve rapidly across Asia-Pacific. “I’ve spent over 15 years at the intersection of technology and creativity, helping...
