Category: Marketing
While AI is no longer viewed as experimental, adoption data suggests a significant maturity gap as use cases move closer to campaign delivery.
Bangkok, Thailand – Thai AirAsia Co., Ltd. has appointed Phairat Pornpathananangoon as general manager, effective 31 January 2026. He currently serves as chief financial officer. Pornpathananangoon will succeed Santisuk Klongchaiya, who is retiring. Klongchaiya will remain with the company as an advisor....
China – Nike has named long-time executive Cathy Sparks as its new VP/GM of Greater China. She will succeed Angela Dong, who is set to leave the company on March 31. Sparks is a 25-year Nike veteran who began her career as a store athlete at what was then Niketown Portland and has since led teams across...
The campaign will be evidence-based and integrated, and is intended to address gaps in public understanding of dementia risk factors, particularly the impact of repeated head trauma
Singapore – Databricks has appointed Jeremy Cooper as vice president of marketing for Asia Pacific and Japan (APJ), strengthening its regional leadership as it continues to scale its data analytics and AI business across the region. Based in Australia, Cooper will oversee marketing strategy and execution...
The campaign, which carries the tagline “Great Insurance, Obviously”, centres on the idea of a safety mat as a visual metaphor for protection, reflecting the role insurance plays in cushioning unexpected events.
In Southeast Asia, financial compliance is no longer confined to the back office. With agents and “finfluencers” now shaping public perception on social media, banks, insurers and loan providers must balance engagement with ethical oversight—or risk losing consumer trust. Social media has become the...
Singapore – South Korean healthcare company Kwangdong Pharmaceutical has entered the Singapore market with the launch of its popular Vita500 vitamin range at local health and beauty retail stores. The move marks the company’s latest expansion outside South Korea. Best known for its supplements and functional...
Singapore – Digital travel platform Agoda and the World Wide Fund for Nature (WWF) have launched the fifth edition of Eco Deals, marking five years of partnership and conservation efforts that support wildlife protection and the preservation of critical habitats across Asia. The 2026 programme continues...
Singapore – Nestlé has kicked off the first full season of KitKat as the Official Chocolate Partner of Formula 1, marking a major global activation for the brand during the 2026 racing calendar. KitKat will feature across 12 Formula 1 races in Nestlé’s key markets, beginning with the Formula 1 Qatar...
