Category: Marketing
Under the partnership, Lipton Ice Tea will be available at all bars across the Melbourne Park precinct, offering spectators a non-alcoholic beverage option during matches and off-court activities.
Hong Kong – Cathay has kicked off its 80th anniversary celebrations with the unveiling of a special aircraft livery on one of its long-haul Airbus A350 passenger aircraft. Under the theme “80 Years Together”, the airline will roll out a series of events and initiatives throughout 2026 to mark eight decades...
Manila, Philippines — Cebu Pacific has launched a new brand film titled ‘Si Cebie at Ako’ (Cebie and I) as part of its 30th-anniversary celebrations. The film portrays the experiences of an aspiring flight attendant, reflecting the challenges of pursuing ambitious goals. The airline, which has operated...
Singapore — Cheil SWA has appointed Sungkyoon Kim as president and CEO of its Southwest Asia operations, bringing three decades of expertise in marketing strategy, data analytics, and consumer psychology. His appointment positions the agency to strengthen its data-driven capabilities and drive...
According to MLA, the campaign highlights everyday aspects of Australian life, including communal activities such as sausage sizzles, outdoor living, and informal social habits, to reinforce the message that happiness is rooted in connection rather than international rankings.
Manila, Philippines — Globe’s Brave Connective Holdings Inc. (BCHI) has entered into a partnership with Plug and Play, a global innovation platform. The collaboration is intended to support Brave Connective’s expansion of its digital ecosystem across advertising, data, communications, and loyalty services...
Singapore — KFC Singapore has appointed Maker Lab as its full-service integrated creative and social agency under a three-year contract. The move sees Maker Lab embed a specialist team of content creators, strategists, designers and performance specialists directly into KFC Singapore’s operations,...
In our latest Agency Leadership Decoded, we had the chance to catch up with Patt Nitikarn, managing director at We Are Social Thailand, to learn more of his leadership style, and his insights on being an effective adland leader through quick learning and understanding.
Thailand has more than 13 million farmers, many of whom work continuously with limited opportunities to rest or gain access to updated agricultural knowledge.
Hong Kong – Colgate has launched a new campaign in Hong Kong to mark more than 200 years of heritage, introducing its first blind box concept alongside limited-edition collectibles and a series of large-scale, city-wide installations and activations. As part of the campaign, Colgate has introduced its...
