Category: Marketing
The reappointment follows nearly a decade of collaboration, during which Grey has worked on Coway’s brand positioning and communications strategy.
While the project itself is a creative work, Philippine Airlines was also careful not to let jokes take over the safety video, as clarity is more paramount to passengers than pure entertainment.
Manila, Philippines — Google has appointed Nikki Del Gallego as the new country lead for YouTube Philippines. In her view, the role is a platform to empower businesses, creators, and the nation—ensuring that the Philippines does not just participate in the AI revolution, but plays a leading role in it....
Singapore – Monks, the digital-first, data-driven agency brand of S4Capital plc, has appointed Mihir Dhairyawan as its executive creative director for Southeast Asia, effective immediately. In his new role, Dhairyawan will lead the creative vision for Monks in the region, working closely with Munas Van...
Beijing, China – Lee Kum Kee has partnered with UNESCO in an initiative to promote cross-cultural dialogue and preserving culinary traditions through the “Forever Flavors Project”. The social media campaign invites users to share their food stories with a global audience, reinforcing the role of cuisine...
Singapore – Colgate-Palmolive has announced a new multi-year global partnership with the WHO Foundation to support the World Health Organization’s work on oral health, an area affecting an estimated 3.7 billion people worldwide. The four-year funding commitment will support oral health education, promote...
Kuala Lumpur, Malaysia – U Mobile, one of Malaysia’s mobile telco providers, has named Naga DDB Tribal as its creative agency of record, entrusting the agency with brand strategy, marketing communications, and ongoing creative development. The appointment, which follows a rigorous multi-agency pitch,...
Sepang, Malaysia – AirAsia has launched a partnership with indoor fitness competition HYROX APAC, aligning fitness, lifestyle and travel to connect communities across ASEAN and the wider Asia Pacific region. Under the partnership, AirAsia and HYROX will introduce a series of community-driven initiatives...
Gurugram, India — BMW India has launched a new advertising campaign titled ‘Drive Your Match’, which will roll out across print, digital, and out-of-home platforms. According to the company, the campaign marks a shift in its communication approach, moving the idea of choice towards themes of discovery,...
Singapore – WPP has launched WPP Production, a new global content and production organisation that unites Hogarth with WPP’s production capabilities across its agency network, strengthening its offer to clients seeking growth in the AI era. The move brings all creative producers into a single global...
