Category: Marketing
According to Toyota Motor Asia, the campaign seeks to communicate how the brand’s strengths translate into everyday experiences for customers.
For many, juggling brands is a daunting and complex task. For Golden ABC’s newly-appointed marketing and communications director, Gino Cruz, it is ‘interesting’. As he steps into his new role, what he looks forward to is helping sharpen ABC’s brands: Penshoppe, Oxgn, Forme, Memo, Regatta, and Bocu. In...
Singapore – Creative production company Applebox Asia has expanded its Southeast Asian roster with the addition of Seoul-based director Ian Jeon, bringing his AI-driven and visually innovative filmmaking to Singapore, Thailand, and Malaysia. Jeon’s work has gained industry recognition for its striking...
Hinwil, Switzerland – World of Hyatt, Hyatt Hotels’ loyalty programme, has been appointed the official hospitality partner of the new Audi Revolut F1 Team, bringing luxury travel closer to the world of Formula 1. As the team’s official hospitality partner, World of Hyatt will provide members with behind-the-scenes...
Paris, France – Agence France-Presse (AFP) and Getty Images have renewed their long-term global content partnership, extending a collaboration that has shaped international visual journalism for more than two decades. The multi-year agreement ensures newsrooms worldwide continue to receive premium,...
Tokyo, Japan – Honda Motor Co. Ltd. has unveiled a refreshed design of its iconic H-logo, which will serve as the new symbol for the company’s automobile business. First adopted in 1963 for Honda’s vehicle products and business activities, the H-mark has undergone several revisions over the decades....
According to the agency, Tearle and Bradbury will work together over the coming weeks to ensure continuity for staff and clients during the transition period.
Vevey, Switzerland – Swiss food giant Nestlé has issued a video apology from CEO Philipp Navratil following a large-scale recall of infant formula over concerns of possible contamination in a raw ingredient. In a YouTube video, Navratil addressed the product recall and apologised to parents and guardians...
Singapore – Air India and Singapore Airlines have signed a commercial cooperation framework agreement, setting the stage for a deeper partnership through future joint business agreements, subject to regulatory approvals. Signed in Mumbai on 16 January 2026 by Air India chief executive officer and managing...
According to the campaign brief, the work draws on the idea that many people remain loyal to their current devices despite the availability of newer or improved options, positioning change as a positive outcome.
