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Category: Marketing

Mediahub enters partnership with Teads, to offer unique Attention Guaranteed Buying model
Mediahub enters partnership with Teads, to offer unique Attention Guaranteed Buying model
Posted on April 13, 2023
by Maureen Basa
Mediahub and Teads' partnership also aims to streamline the supply path to assist their clients to reach their sustainability and ESG goals.
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Raymond Chin Featured Image
VMLY&R welcomes Raymond Chin as chief creative officer for Asia
Posted on April 12, 2023
by Jamaica Marciano
His appointment is also a part of agency’s strategy to attract the best industry talent and fulfill its mission of building connected brands.
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DEPT expands Australian offering with new senior hires
DEPT expands Australian offering with new senior hires
Posted on April 12, 2023
by MARKETECH APAC
DEPT has appointed a raft of new hires including four executives in specialist roles as part of its strategy to expand its offering.
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LG’s new brand direction, visual identity to focus on ‘youthful’ look
LG’s new brand direction, visual identity to focus on ‘youthful’ look
Posted on April 12, 2023
by Teddy Cambosa
The updated brand guidelines reiterate LG’s core values of ‘Uncompromising Customer Experience,’ ‘Human-centered Innovation’ and ‘Warmth to Power a Smile.’
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Magic and Sophos featured image
Ad agency Magic bags media strategy and buying remit of Sophos
Posted on April 12, 2023
by Jamaica Marciano
Magic is an ad agency that specialises in innovative and data-driven media buying and planning solutions.
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Clemenger Group’s LEVO unveils new advisory centred on digital transformation, CX practice
Clemenger Group’s LEVO unveils new advisory centred on digital transformation, CX practice
Posted on April 12, 2023
by Teddy Cambosa
LEVO’s new advisory practice will leverage its existing expertise in strategy, product design, technology, and change management.
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Cindy Eliza Vaz Mediabrands MY
Mediabrands Malaysia promotes Cindy Eliza Vaz as chief digital officer
Posted on April 12, 2023
by Jamaica Marciano
Cindy Eliza Vaz has previously worked as the head of digital for Universal McCann in Malaysia.
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Malaysian local clothing line Bulan Bintang releases maiden brand film for Raya via MBCS
Malaysian local clothing line Bulan Bintang releases maiden brand film for Raya via MBCS
Posted on April 12, 2023
by Teddy Cambosa
The brand film, titled ‘Raya Macam Star’ (translated: Celebrate Raya like a star), is a timeless boy-meets-girl tale that aims to make everyone feel like a star when wearing the Bulan Bintang collection this Raya.
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Singapore’s Singtel amongst strongest telecoms brand in the world
Singapore’s Singtel amongst strongest telecoms brand in the world
Posted on April 12, 2023
by Maureen Basa
Brand Finance's Telecoms 150 list crowns a year of significant achievements for Singtel, seeing it move up three spots globally.
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POCO Indonesia reappoints KlikPR as PR partner
POCO Indonesia reappoints KlikPR as PR partner
Posted on April 11, 2023
by Teddy Cambosa
The selection of KlikPR for this partnership was based on the firm's proven track record of delivering successful public relations and communications campaigns for POCO in 2022 and its deep understanding of the mobile device industry. 
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