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Category: Global

IAS, Anzu team up to provide media measurement for in-game advertising
IAS, Anzu team up to provide media measurement for in-game advertising
Posted on July 29, 2022
by Teddy Cambosa
Through this collaboration with Anzu, IAS provides advertisers with Invalid Traffic (IVT) measurement and reports on Viewability through the IAS Signal platform.
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Sprite ditches iconic green bottles for eco-friendly clear ones
Sprite ditches iconic green bottles for eco-friendly clear ones
Posted on July 28, 2022
by Teddy Cambosa
In addition to transitioning to clear bottles, Sprite is introducing a new visual identity system featuring a revamped logo and packaging design.
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Edelman-Smithfield
Edelman launches new global financial comms boutique, ‘Edelman Smithfield’
Posted on July 27, 2022
by Jean Cabico
It is focused on advising senior leaders and management teams in navigating complex matters that impact reputation and valuation.
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Crimtan partners with Haymarket Automotive, Autovia for digital advertising solutions
Crimtan partners with Haymarket Automotive, Autovia for digital advertising solutions
Posted on July 26, 2022
by Teddy Cambosa
Crimtan, Haymarket Automotive and Autovia will combine their unique data sets to offer clients best-in-class data-driven advertising solutions.
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Meltwater, Twitter launch fashion-centric report highlighting key fashion trends, discussion
Meltwater, Twitter launch fashion-centric report highlighting key fashion trends, discussion
Posted on July 22, 2022
by Teddy Cambosa
The report by Meltwater and Twitter explores the conversation drivers around top-trending fashion topics on Twitter over the past year— including luxury fashion, meta fashion.
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Infobip collaborates with Microsoft to enhance digital communications offering
Infobip collaborates with Microsoft to enhance digital communications offering
Posted on July 22, 2022
by Teddy Cambosa
This is done through integrating Infobip’s SMS and WhatsApp channels with Microsoft Dynamics 365 Sales.
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GE unveils new brand names for three future public companies
GE unveils new brand names for three future public companies
Posted on July 19, 2022
by Teddy Cambosa
The new brand names of GE separates the various portfolios and services under the multinational conglomerate.
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Streaming giants Netflix, Disney+ to now move into ad-supported subscriptions, unveils adtech tie-ups
Streaming giants Netflix, Disney+ to now move into ad-supported subscriptions, unveils adtech tie-ups
Posted on July 14, 2022
by Teddy Cambosa
Disney+ has partnered with The Trade Desk, while Netflix partnered with Microsoft. Both are done for their ad-supported subscription.
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Sitecore-'Experience-Manager-Cloud'
DXP Sitecore launches new CMS offering, 'Experience Manager Cloud'
Posted on July 13, 2022
by Jean Cabico
The XM Cloud helps solve the powering instantaneous, global digital experiences in the cloud without sacrificing the customer experience.
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Guillem Bonavia appointed as Shuttlerock’s new chief strategy officer
Guillem Bonavia appointed as Shuttlerock’s new chief strategy officer
Posted on July 12, 2022
by Teddy Cambosa
Guillem Bonavia will continue the company’s rapid growth and global expansion for Shuttlerock.
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