Category: Global
India – Media and entertainment company Connekkt Media has acquired Mob Scene, a Hollywood marketing agency known for its work on major blockbuster campaigns, as part of its international expansion. With this acquisition, Connekkt Media expands its presence in the global media and entertainment industry,...
Nancy Reyes, CEO at BBDO Worldwide, stated that while people often say advertising is dead, and that being big is bad–big is old, and they believe that it’s small minded to think big is bad.
‘Signs’ empowers users to learn American Sign Language (ASL) while also crowd-sourcing a growing dataset of ASL video content to expand accessibility and understanding.
Thailand – Following the premiere of HBO’s hit series ‘The White Lotus’ third season, online travel agency Agoda has reported a 12% surge in accommodation searches for Koh Samui, the show’s primary filming location, with interest from the United States soaring by 65%. Agoda reports that a surge in US...
India – Knowledge-sharing platform Quora has partnered with Bombora to enhance B2B advertising, enabling precise targeting and account-based marketing (ABM) through intent data and audience insights. Through this partnership, advertisers on Quora can access Bombora’s data covering over 450 B2B...
Singapore – Snigdha Nandan, most recently the director of B2C and digital marketing for APAC at Mastercard, has taken a new role as the executive director and global head of digital marketing at Standard Chartered. In a conversation with MARKETECH APAC, Snigdha mentioned that she will lead all digital...
In the company’s latest report for its fiscal year 2024, it reported $2.4b in revenue for 2024, reflecting 26% year-over-year growth, and a record $12b in ad spend on its platform. Despite strong overall performance, the company acknowledged falling short of its own expectations in Q4.
In the last three years, DEPT has expanded into the Americas and APAC acquired more than 10 companies and launched some of the most pioneering work in digital. But it has also ensured that every move aligns with its B Corp certification.
Hong Kong – Montieth SPRG, a global marketing communications and PR agency under Montieth & Company, has been appointed as ASUS’ public relations and corporate communications agency. Montieth SPRG was selected after a thorough evaluation process that assessed the agency’s credentials,...
In his new role, Menard will be responsible for driving the vision, strategic direction and roadmap for all products and data within VIOOH’s ecosystem.
