Category: Global
Seoul, South Korea – Fan-driven content is taking centre stage in South Korea’s digital entertainment scene. The Pinkfong Company, the studio behind global hit “Baby Shark,” has partnered with Supertone to expand its latest IP, REDREX, into AI-powered, fan-generated content. The collaboration integrates...
As part of the mandate, SAMY will provide data-driven insights through its proprietary Maia platform, which offers access to more than 120 million influencers globally, alongside performance data to measure effectiveness.
No other details regarding the shutdown have been released, albeit they assured users they will share timelines regarding the app and its API, as well as how users can save their work.
Estée Lauder has confirmed that it is in talks with Spanish beauty brand Puig for a potential business combination of the two businesses, but noted that no final decision has been made.
Singapore – The Coca-Cola Company has released a new anthem for the FIFA World Cup 2026, marking its latest music-led campaign tied to the global football tournament. The release forms part of Coca-Cola’s wider marketing efforts leading up to the tournament, for which it has been an official sponsor...
Singapore – Dentsu has announced the launch of its Global Media Planner, a new planning application within its dentsu.Connect operating system, aimed at integrating through-the-line (TTL) marketing activities across multiple channels and markets. Developed in partnership with Lumen, the platform uses...
The initiative will also feature a roster of international football players, positioned as figures who influence both sporting performance and broader culture.
Ogilvy’s recent work with IBM was for its global brand campaign “Let’s create smarter business”, which highlighted its approach to applying emerging technologies to help enterprises boost productivity, efficiency, and agility.
In a statement to MARKETECH APAC, a spokesperson for The Trade Desk has confirmed floating questions regarding Publicis’ leaked memo, but stressed that they have not failed it.
United States – The National Basketball Association (NBA) has entered a new global marketing partnership with The Coca-Cola Company, bringing Sprite back as the league’s official global soft drink partner. The agreement marks the return of a long-running collaboration between the two brands. Coca-Cola...
