Category: Global
Netherlands – Heineken has appointed WPP as its global shopper marketing and commerce partner, entrusting the agency with enhancing retail and e-commerce experiences for its flagship brands, including Heineken, Heineken 0.0, and Heineken Silver. Based at WPP’s Amsterdam Campus, the dedicated team—led...
Thailand – Minor Hotels has unveiled a major brand transformation, evolving into a guest-centric masterbrand focused on delivering innovative and meaningful hospitality experiences. Minor Hotels’ transformation, driven by a new brand identity, enhanced digital experience, and streamlined loyalty and...
Dan Hagen and Jamie Seltzer are the new global chief data and technology officer for Havas and Havas Media Network, respectively.
London, UK – Jellyfish, the global digital marketing company under The Brandtech Group, has introduced a new AI-driven media in-housing platform as part of a broader rebrand that includes updated visuals and a new tagline. The new platform, built on Jellyfish’s automated marketing system, integrates...
South Korea – Samsung Electronics has announced that its co-chief executive officer, Han Jong-Hee, passed away on Tuesday due to cardiac arrest. Han, 63, dedicated nearly four decades to Samsung Electronics, building his career in the company’s television division. Since 2022, he had led Samsung’s...
United States – TechCrunch, the influential tech news and analysis platform, has transitioned to new ownership, with private equity firm Regent acquiring it from Yahoo. According to a post by editor-in-chief and general manager Connie Loizos, the financial terms of the sale remain undisclosed. However,...
The agency has promoted Mobbie Nazir as its new chief strategy and growth officer, Emma Cumming as chief of staff, and Silvia Mauri as global head of people and culture.
USA – We. Communications has introduced a brand refresh that includes a new logo, an updated name, and a revised vision, reflecting its approach to helping businesses navigate communication challenges in a rapidly changing world. The refreshed We. Communications brand focuses on simplifying complex ideas...
By integrating Zitcha’s platform with StackAdapt’s advanced programmatic capabilities, brands can now easily access, scale, and optimize their retail media campaigns across key regions including North America, Europe, and Asia-Pacific.
Singapore – Integral Ad Science (IAS), a global media measurement and optimisation platform, has appointed its chief product officer (CPO), Srishti Gupta, to the board of directors at IAB Tech Lab. In this appointment, Gupta will collaborate with industry leaders on the IAB Tech Lab’s board of directors...
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