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Category: Global

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Jeff Geheb promoted as new global executive lead for VML Enterprise Solutions 
Posted on February 9, 2024
by MARKETECH APAC
As the global executive lead for Enterprise Solutions, Geheb will oversee the growth and administration of VML's line of Enterprise Solutions. global consulting, data, technology, and innovation services, businesses, and goods are all included in this
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This comprehensive guide invites retailers on how to create impactful digital CX strategies
Posted on February 8, 2024
by Aliza Carmona
Global cloud communications platform, Infobip has launched the marketing guide ‘What Customers Want (A Retailers Guide to Digital Customer Experience)’, to offer businesses a simpler way to understand what shoppers want and what solutions and tools they can utilise in order to successfully answer these...
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IAS expands Meta partnership with AI-driven brand safety and suitability measurement tools
IAS expands Meta partnership with AI-driven brand safety and suitability measurement tools
Posted on February 7, 2024
by Brandon Yulolo
Through this partnership, IAS’s new post-bid brand safety and suitability measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content.
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Bumble launches latest feature to detect and minimise spam, frauds and phoney accounts 
Posted on February 6, 2024
by MARKETECH APAC
Bumble Inc.'s Deception DetectorTM introduces a quick and reliable machine-learning approach that is used to assess the authenticity of profiles and connections on all of its platforms. In testing, Deception DetectorTM blocked 95% of the accounts that Bumble Inc. classified as frauds or spam. This AI-powered...
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McLaren inks multi-year partnership deal with Airwallex to support Formula 1 Team
Posted on February 6, 2024
by Aliza Carmona
McLaren Racing has announced it has signed a multi-year partnership deal with global payments and financial platform Airwallex to modernise their global financial operations and support their iconic sport’s brand, the Formula 1 team.
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Samsung welcomes a new era of mobile AI with Galaxy S24 Series’ launch film via BBH Singapore
Samsung welcomes a new era of mobile AI with Galaxy S24 Series’ launch film via BBH Singapore
Posted on February 6, 2024
by Teddy Cambosa
The campaign began with a teaser film, Galaxy AI is coming, which celebrates Samsung’s long history of pushing the boundaries of what’s possible, from pioneering TV phones in 1999 to foldable phones in 2019.
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Messagebird rebrands as Bird, adjusts service pricing to promote accessibility to enterprises
Messagebird rebrands as Bird, adjusts service pricing to promote accessibility to enterprises
Posted on February 2, 2024
by Brandon Yulolo
In a blog post by Bird CEO Robert Vis, he announced the rebrand with more details on the platform's change in pricing, citing that they will be staying away from offering high markups like their competitors, promising to deliver services to clients at the lowest possible cost.
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TikTok Shop introduces new ‘Shop’ tab feature for more seamless shopping experience
Posted on February 1, 2024
by Aliza Carmona
TikTok has rolled out its new ‘Shop’ tab feature for its e-commerce solution, TikTok Shop, to offer users a more convenient way to access its shopping portal.
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CARMA announces acquisition of media intelligence measurement platform mmi Analytics
CARMA announces acquisition of media intelligence measurement platform mmi Analytics
Posted on February 1, 2024
by Teddy Cambosa
It also brings together CARMA’s global reach, technology, and comprehensive services with mmi Analytics’ deep expertise and established presence in the beauty, fashion, and lifestyle sectors. 
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Nexxen welcomes Gretchen Johnson as chief people officer
Nexxen welcomes Gretchen Johnson as chief people officer
Posted on February 1, 2024
by Brandon Yulolo
In her new role, Johnson will lead Nexxen’s human resources and talent acquisition teams, focusing on culture and employee development to ensure the company continues to hire and retain best-in-class talent.
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