Category: Global
Technology giant Meta, the parent company of Facebook and Instagram, has rolled out an expanded suite of new and enhanced generative AI advertising tools and features to help businesses grow.
Lemma’s new look and feel represents its continued commitment to innovation while reinforcing its position as a leading global omnichannel supply-side platform offering trust, transparency, control, and flexibility to its stakeholders.
Customer engagement platform Twilio has named Chris Koehler as its new chief marketing officer to drive global marketing strategy.
Made with brand and digital studio Koto, Talkspace’s revitalised brand spans marketing, website and campaign elements, highlighting the value of therapy experiences and promoting mental health.
Cloud-based SaaS company Freshworks Inc. has announced key position changes, with Dennis Woodside appointed as the new CEO and president to succeed Girish Mathrubootham, the company’s founder and current CEO.
UMG and TikTok will deliver improved remuneration for UMG’s songwriters and artists, new promotional and engagement opportunities for their recordings and songs and industry-leading protections with respect to generative AI.
Available for advertising campaigns on Roblox later this year, IAS’s Viewability and Invalid Traffic (IVT) Measurement products will provide advertisers increased transparency into the quality of their ads within complex 3D environments.
Online dating application Bumble has unveiled a refreshed visual identity and a new global marketing campaign as part of its continued efforts to make dating better for women.
Metagenics, the science-based vitamin and supplement company, has appointed integrated global digital marketing business Jellyfish to lead its global media strategy.
drcom, a global life sciences medico-marketing agency, has announced the appointment of Gwenael Meneux as its new deputy CEO, taking over from founder Didier Roumengas before the end of the year.
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