Category: Global
London – Spotify has launched a new global marketing campaign that pays tribute to the vibrant traditions and distinct cultures of music fandoms around the world, spotlighting the millions of passionate listeners who power the platform. Brought to life through striking film photography, the campaign...
Trackside signage, digital activations, and consumer promotions reaching millions of spectators worldwide will also bear the Barilla branding.
New York, USA – VML has promoted Jeff Geheb to chief executive officer of VML Enterprise Solutions, the company’s $1.5 billion technology and transformation arm. The announcement marks a significant step for the rapidly expanding division, which plays a central role in VML’s digital and creative strategy...
The two-way pitch culminated in Chariot securing the renewed mandate for 2025. This marks another significant milestone in a relationship that first began in 2023, when Chariot was selected as PICO’s global social agency for the first time.
Her extensive board experience includes leadership roles at eBay, Walmart, and AOL, making her a valuable addition to Amperity as it continues to expand its footprint in customer data intelligence.
China – To celebrate April Fool’s Day, Riot Games’ League of Legends: Wild Rift has teamed up with S4 Capital’s Monks to launch a mockumentary-style campaign introducing the long-awaited debut of champion Poppy and her exclusive festive skin. Titled “BTS: Y.A.P.S | Skin Trailer – League of Legends: Wild...
Other contributing factors include rising ad costs (47%), algorithm inefficiencies (47%), weaker targeting due to privacy restrictions (36%), and ad creative fatigue (49%).
The acquisition is a major strategic step forward for WPP’s AI-driven data offer, giving WPP and its clients immediate access to the industry’s largest cross-platform source of privacy-safe, actionable data for marketing intelligence, audience targeting, and AI model training.
A seasoned chief marketer, Line was most recently Paramount global’s chief brand officer, where he led enterprise-wide marketing efforts and played a key role in the launch of Paramount+ and the growth of the direct-to-consumer streaming business.
Netherlands – Heineken has appointed WPP as its global shopper marketing and commerce partner, entrusting the agency with enhancing retail and e-commerce experiences for its flagship brands, including Heineken, Heineken 0.0, and Heineken Silver. Based at WPP’s Amsterdam Campus, the dedicated team—led...
