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Category: Global

SCB dentsu Curate
Standard Chartered partners with dentsu, adopts programmatic supply solution for global campaign
Posted on March 9, 2021
by MARKETECH APAC
dentsu Curate is positioned as a solution for clients’ supply path optimization (SPO) and curation needs.
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instagram new update live rooms
Instagram doubles down on live streaming, upgrades feature to now accommodate four streamers
Posted on March 2, 2021
by Jean Cabico
Instagram's new update, Live Rooms, enables four users to live stream together.
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Unruly-Tremor-International-Tr.ly-Platform
Ad platform Unruly launches new creative studio for brands, agencies
Posted on March 1, 2021
by Teddy Cambosa
Tr.ly, made by Unruly and Tremor International, is a creative studio catered to brands and advertisers to create creative video ad elements.
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Digital-Turbine-AdColony-Acquisition
Media platform Digital Turbine announces acquisition of AdColony
Posted on March 1, 2021
by Teddy Cambosa
The acquisition of AdColony will allow Digital Turbine to expand further its media services platform through in-game advertising.
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Mobile-Streaming-Study-Adjust
Mobile streaming on all-time high since pandemic offset: report
Posted on March 1, 2021
by Teddy Cambosa
The study from Adjust also shows how prevalent 'second-screeners' are among mobile streaming users: using two devices at the same time.
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Denstu-Media-Comscre-Partnership-Analytics
dentsu Media to utilize media analytics Comscore for localized market insights
Posted on February 23, 2021
by Teddy Cambosa
The partnership between dentsu Media and Comscore means more localized approach to gathered local market insights based from various media.
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Emirates-Gateway-Platform-Content-Travel-Agent
Emirates’ direct connect platform offers exclusive content for travel agents
Posted on February 22, 2021
by Teddy Cambosa
The Emirates Gateway now allows the airline's partners in travelling to get access to exclusive content including differentiated rates and perks.
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Insider-UX-Enterprise-Marketer-Platform
Growth management platform Insider launches new UX for enterprise marketer benefit
Posted on February 19, 2021
by Teddy Cambosa
Insider has launched a new UX for enterprise marketers to use in launching their cross-channel journeys for consumers online.
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YouGov-Global-Fan-Profiles-Esports
YouGov widens esports fan profiling with newly enhanced tool
Posted on February 18, 2021
by Teddy Cambosa
Fan insights from the esports industry now get representation in the latest online market insights tool by YouGov.
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Kinder-Applaydu-Mobile-Application-AR
Ferrero’s Kinder launches AR app to bring Kinder toys to life
Posted on February 18, 2021
by Teddy Cambosa
Applaydu is the latest engagement from Kinder to teach children based on cognitive skills in terms of gamification process.
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