Category: Global
The two-way pitch culminated in Chariot securing the renewed mandate for 2025. This marks another significant milestone in a relationship that first began in 2023, when Chariot was selected as PICO’s global social agency for the first time.
Her extensive board experience includes leadership roles at eBay, Walmart, and AOL, making her a valuable addition to Amperity as it continues to expand its footprint in customer data intelligence.
China – To celebrate April Fool’s Day, Riot Games’ League of Legends: Wild Rift has teamed up with S4 Capital’s Monks to launch a mockumentary-style campaign introducing the long-awaited debut of champion Poppy and her exclusive festive skin. Titled “BTS: Y.A.P.S | Skin Trailer – League of Legends: Wild...
Other contributing factors include rising ad costs (47%), algorithm inefficiencies (47%), weaker targeting due to privacy restrictions (36%), and ad creative fatigue (49%).
The acquisition is a major strategic step forward for WPP’s AI-driven data offer, giving WPP and its clients immediate access to the industry’s largest cross-platform source of privacy-safe, actionable data for marketing intelligence, audience targeting, and AI model training.
A seasoned chief marketer, Line was most recently Paramount global’s chief brand officer, where he led enterprise-wide marketing efforts and played a key role in the launch of Paramount+ and the growth of the direct-to-consumer streaming business.
Netherlands – Heineken has appointed WPP as its global shopper marketing and commerce partner, entrusting the agency with enhancing retail and e-commerce experiences for its flagship brands, including Heineken, Heineken 0.0, and Heineken Silver. Based at WPP’s Amsterdam Campus, the dedicated team—led...
Thailand – Minor Hotels has unveiled a major brand transformation, evolving into a guest-centric masterbrand focused on delivering innovative and meaningful hospitality experiences. Minor Hotels’ transformation, driven by a new brand identity, enhanced digital experience, and streamlined loyalty and...
Dan Hagen and Jamie Seltzer are the new global chief data and technology officer for Havas and Havas Media Network, respectively.
London, UK – Jellyfish, the global digital marketing company under The Brandtech Group, has introduced a new AI-driven media in-housing platform as part of a broader rebrand that includes updated visuals and a new tagline. The new platform, built on Jellyfish’s automated marketing system, integrates...
