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Category: Featured

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Maya names Initiative PH as media agency of record
Posted on December 19, 2022
by Maureen Basa
Initiative PH will be handling Maya’s integrated media mandate, including business analytics and audience understanding, amongst others.
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This hard-to-say hair brand breaks down pronunciation via ASMR of salon sounds
This hard-to-say hair brand breaks down pronunciation via ASMR of salon sounds
Posted on December 16, 2022
by MARKETECH APAC
Sophisticatedly named Schwarzkopf Professional addresses the not-so-elephant-in-the-room.
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Dentsu Programmatic launches programmatic supply solution 'Dentsu Curate' in India
Dentsu Programmatic launches programmatic supply solution 'Dentsu Curate' in India
Posted on December 16, 2022
by Teddy Cambosa
Through Dentsu Curate, clients can once again get control by building up their bespoke marketplace across Display, Mobile, CTV, DOOH, and native.
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IAS enters partnership with Gadsme to optimise transparency on in-game ads performance
Posted on December 16, 2022
by Maureen Basa
IAS will help verify Gadsme’s ad inventory and provide marketers with viewability and IVT measurement through the IAS Signal platform.
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What’s NEXT 2023: Here’s why nobody cares about your products and services
What’s NEXT 2023: Here’s why nobody cares about your products and services
Posted on December 16, 2022
by MARKETECH APAC
In this What's NEXT insight, we tackle an age-old dilemma – why say your product can do X, when, it's something a competitor is equally good at?
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Moving Walls, jeki team up to meet growing local demand for media assets
Moving Walls, jeki team up to meet growing local demand for media assets
Posted on December 16, 2022
by Teddy Cambosa
Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media. 
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Aiken Digital names Kian Fong Wong as general manager of China
Posted on December 16, 2022
by Maureen Basa
As the new general manager of China for Aiken Digital, Kian Fong Wong will be bringing his years of experience in leadership and digital.
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Ex-Xaxis’ Jona Oboza joins PubMatic as country manager for SEA, Korea
Ex-Xaxis’ Jona Oboza joins PubMatic as country manager for SEA, Korea
Posted on December 16, 2022
by Teddy Cambosa
na Oboza, formerly the APAC senior director of client strategy at Xaxis, has joined adtech PubMatic as its country manager for Southeast Asia and Korea, according to her LinkedIn profile.
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Reckitt taps CDP Amperity to boost customer experience
Reckitt taps CDP Amperity to boost customer experience
Posted on December 15, 2022
by MARKETECH APAC
The CDP was tapped to help Reckitt deliver relevant, personalised customer experiences.
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HEINEKEN kicks off music-celebrating campaign with concerts in Malaysia, Vietnam
Posted on December 15, 2022
by Maureen Basa
HEINEKEN's concerts featured famous electropop duo The Chainsmokers, Yunohoo and NYK from Malaysia, and Thu Minh and Karik from Vietnam.
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