The introduction of content assistant and ChatSpot.ai builds on HubSpot’s earlier investments in AI including conversation intelligence, data quality tooling, data enrichment, predictive AI, content optimisation, and more.
According to the agency, the launch of these new services will also help boost the performance of clients’ campaigns, as well as complement GIGIL’s campaign ideas.
According to the data, the most frequent use cases are shopping for general items, buying groceries, ordering food and ride-hail services, paying for items in-store, and arranging for items to be delivered.
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