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Category: Featured

MullenLowe Philippines Leadership Team
MullenLowe Philippines restructures leadership team with homegrown talents
Posted on July 7, 2020
by Jacob Corpuz
Mike Trillana is the newly appointed President and CEO as Leigh Reyes joins the local shareholder consortium takes the role of Chief Product Consultant.
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Report: APAC is the most effective on retargeting conversions on mobile apps
Posted on July 2, 2020
by Jacob Corpuz
AppsFlyer's The State of App Retargeting 2020 Edition report showed that Asia Pacific’s marketers have utilized retargeting most effectively.
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Alphaus makes Malaysia its Global Development Centre
Posted on June 25, 2020
by MARKETECH APAC
The Japanese cloud optimization company strengthen its foothold in SEA region.
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Kantar releases top FMCG brands chosen by Indonesian consumers
Posted on June 22, 2020
by MARKETECH APAC
Indomie is the number one chosen brand in Indonesia Urban. It is also the only Asian brand among the Global Top 10 brands.
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Entropia and Etika use AR to keep Malaysians safe and entertained
Posted on June 19, 2020
by MARKETECH APAC
Both these campaigns have been very well received and with more than 10 million Malaysian consumers reached, as on date and counting.
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Edelman Malaysia is PRWeek’s Southeast Asia PR Consultancy for 2020
Posted on June 16, 2020
by MARKETECH APAC
This win for Edelman Malaysia comes on the back of similar regional recognitions the agency has earned earlier this year with a global award at MAA GLOBES.
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P&G and Shopee drive sales at the first-ever experiential online initiative
Posted on June 14, 2020
by MARKETECH APAC
Show Me My Home is a key initiative under the recently signed Joint Business Plan between P&G and Shopee.
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How Malaysia’s retail and SME industries have changed due to COVID-19
Posted on June 9, 2020
by MARKETECH APAC
Find out how Malaysia’s retail and SME industries are changed in Adqlo’s "Life After Covid-19—How The Retail Industry Is Forever Changed" report.
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YouTrip launches collaboration with Singapore creative community
Posted on May 16, 2020
by Joven Barcenas
YouTrip shines the spotlight on Singaporean creatives with a marketplace to showcase the talents of our local creative scene.
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What Malaysians say about telco, fashion and beer industries during MCO
Posted on May 16, 2020
by Joven Barcenas
This edition’s study covers the Telco, Local Fashion, Gold Jewellery, and Beer industries, angled to derive insights from trends of chatter among consumers when it comes to non-essentials and luxuries.
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