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Category: Featured

Heineken x Le Pub ad featured img
What does ghosting your friends actually look like? Heineken’s latest ‘spooky’ ad shows us what
Posted on April 14, 2023
by Jamaica Marciano
‘The Ghosted Bar’ partially attributed to findings by a YouGov which revealed that almost half of employees in Singapore and Malaysia are guilty of ‘ghosting’ their friends.
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Flipkart’s new ad invites viewers to move on from old TVs into new ones
Flipkart’s new ad invites viewers to move on from old TVs into new ones
Posted on April 14, 2023
by Teddy Cambosa
With Shikhar Dhawan as the protagonist, the campaign aims to reach out to consumers who are considering upgrading their TV sets, as well as those gearing up to enjoy the cricketing season.
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SCMP elevates ‘luxury’ in flagship publication Style rebranding
SCMP elevates ‘luxury’ in flagship publication Style rebranding
Posted on April 14, 2023
by Maureen Basa
The revamped Style by SCMP weaves responsible luxury, entrepreneurship, innovation, women leadership, wellness, and philanthropy topics into its coverage.
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foodpanda launches first-of-its-kind halal-certified food delivery service in Malaysia
foodpanda launches first-of-its-kind halal-certified food delivery service in Malaysia
Posted on April 14, 2023
by Maureen Basa
bekal by foodpanda is the first and only brand globally within the Delivery Hero group to be certified halal by the Department of Islamic Development.
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Cignal TV taps Quickplay for video streaming service expansion, sports app launch
Cignal TV taps Quickplay for video streaming service expansion, sports app launch
Posted on April 13, 2023
by Teddy Cambosa
Cignal TV is working with Quickplay to create these two market differentiators that will be launched in the coming months, running on Google Cloud.
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Changi Airport x Accenture Featured Image (1)
Changi Airport Group partners with Accenture to make its debut in the metaverse through ‘ChangiVerse’
Posted on April 13, 2023
by Jamaica Marciano
This metaverse debut also aims to reach a wider group of digital users and fans who are interested to explore more travel destinations.
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Digital Turbine appoints James Rogers as vice president of brands, agencies for APAC
Digital Turbine appoints James Rogers as vice president of brands, agencies for APAC
Posted on April 13, 2023
by Teddy Cambosa
In his new role, he will be leading the brand business in the region.
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Pepsi motivates all to reconnect this Raya via challenge that incentivises hours spent offline 
Pepsi motivates all to reconnect this Raya via challenge that incentivises hours spent offline 
Posted on April 13, 2023
by MARKETECH APAC
Approaching Raya, the beverage brand cooked up a campaign that will incentivise consumers for putting their phones down and spending time offline.
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Safi’s fairytale-inspired film via MBCS brings glamour to Raya celebrations
Safi’s fairytale-inspired film via MBCS brings glamour to Raya celebrations
Posted on April 13, 2023
by Maureen Basa
Safi and Mediabrands Content Studio's #SafiRayaSupaVass campaign is anchored on the viral ‘Vass’ catchphrase that translates to looking and feeling 'spectacular'.
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Viztrade REA Group (1)
Viztrade launches self-serve ad buying solution for digital property business REA Group
Posted on April 13, 2023
by Teddy Cambosa
The new service, branded Promote, enables advertisers to market their business at a hyper-local level, to any of the 15,000 searchable suburbs on the website realestate.com.au.
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