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Category: Featured

Of VTubers and influencer marketing: The case of airasia’s Aozora Kurumi
Of VTubers and influencer marketing: The case of airasia’s Aozora Kurumi
Posted on May 16, 2022
by Teddy Cambosa
MARKETECH APAC spoke with airasia's Rudy Khaw to learn more about their talent Aozora Kurumi's impact in influencer marketing, year after its debut.
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Think HQ x Yarra Valley Water
Think HQ launches ‘Shower Shorter. Save Water’ campaign for Yarra Valley Water
Posted on May 16, 2022
by MARKETECH APAC
The campaign is part of Melbourne’s largest retail water utility’s new brand strategy that puts people first and focuses on creating a brighter future for communities, the natural environment and innovation.
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mediabrands-launches-major-automation-transformation,-talent-development,-and-retention-capabilities
Mediabrands launches major automation transformation, talent development, and retention capabilities
Posted on May 16, 2022
by Christian Calma
The partnership between Mediabrands and Cognizant will allow Mediabrands to fully automate repetitive manual tasks across Initiative and UM using robotic technology, providing an enhanced career path for talent and a stronger value proposition for clients.
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Reckitt and Shopee Complete #TheMissingHalf Campaign
Reckitt launches new campaign to provide MY shoppers with nutrition tips, exclusive deals on Shopee
Posted on May 16, 2022
by Jean Cabico
The campaign will see Reckitt providing shoppers with health, hygiene, and nutrition tips and exclusive deals on Shopee Mall.
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oOh!media launches content innovation hub ‘POLY’ to inspire OOH creativity
oOh!media launches content innovation hub ‘POLY’ to inspire OOH creativity
Posted on May 16, 2022
by Teddy Cambosa
POLY by oOh!media works with marketing and agency partners to develop and enhance campaign ideas and content solutions.
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Oddle empowers associate restaurants via partnership with Google
Oddle empowers associate restaurants via partnership with Google
Posted on May 16, 2022
by Carlo Sarabia
This new offering enables bookings with participating businesses directly through Google products including Search, Maps, and Google Assistant.
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Gusto Collective completes funding round, plans expansion and web3 service growth
Gusto Collective completes funding round, plans expansion and web3 service growth
Posted on May 13, 2022
by Carlo Sarabia
The fresh capital will support Gusto Collective's growth in Web3, Metaverse, geographic expansion, and product development.
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indonesian-insurtech-qoala-bags-us$65m-in-series-b-funding-to-continue-growth-momentum
Indonesian insurtech Qoala bags US$65m in series B funding to continue growth momentum
Posted on May 13, 2022
by Christian Calma
The funding will allow Qoala to continue its growth momentum and focus on enhancing their technology and product experience to make insurance accessible, easy to understand, and help consumers better with their claims.
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IFC to provide PHP500m loan to support women-owned small businesses
IFC to provide PHP500m loan to support women-owned small businesses
Posted on May 13, 2022
by Teddy Cambosa
IFC is providing a PHP500m loan to Esquire Financing Inc., a non-bank financing institution (NBFI) in the Philippines.
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Metacurio x VS Media
Web3 creative agency Metacurio launches JV with HK-based VS Media
Posted on May 13, 2022
by MARKETECH APAC
Metacurio VS Singapore will be the exclusive home for VS Media and its IP across segments like NFT creation, marketing, and distribution.
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