Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Marketing East Asia
No posts found

Guinness World Record bounce house headlines Sun Life’s 135th anniversary festivities in Hong Kong

by Aliza Carmona

-

January 27, 2026

Hong Kong – To mark its 135th anniversary, Sun Life will serve as the title sponsor of “Sun Life ‘The Big Bounce’ World Tour – Hong Kong”, inviting the community to join in the fun and festivities.

The event will run from 6 to 22 February 2026 at the Great Lawn of the Art Park in the West Kowloon Cultural District. 

Covering more than 100,000 square feet, the site will feature four large inflatable zones, including the world’s biggest bounce house, certified by Guinness World Records and spanning 16,000 square feet; The Giant, Hong Kong’s longest inflatable obstacle course, stretching over 150 metres; Sport Slam, an arena for sports enthusiasts; and airSPACE Pink Alien, an outer-space-themed inflatable zone.

The tour will offer dedicated daytime family sessions as well as Cantopop-themed nighttime bounce parties, catering to participants of all ages. Timed to coincide with the Chinese New Year, the 17-day festival aims to provide an energetic and festive experience, encouraging the community to celebrate the New Year through active, fun-filled moments.

The event also highlights Sun Life’s long-standing presence in Hong Kong and its commitment to supporting healthier, more fulfilling lives for its clients.

Adley Low, chief client and marketing officer at Sun Life Hong Kong Limited, said, “Sun Life has been rooted in Hong Kong for well over a century, supporting generations of Hong Kong people through each chapter of their lives and witnessing the city’s transformation and progress across different eras.”

Low continued, “We’re thrilled to jumpstart our 135th anniversary celebrations as the title sponsor of “Sun Life ‘The Big Bounce’ World Tour – Hong Kong.” At Sun Life, we value our deep connection with the community and are firmly committed to promoting healthier, more active lifestyles for our clients. Through this exciting event, together with Hong Kongers, we hope to leap into the Year of the Horse, inspiring everyone to stay active and share laughter.”

Related Tags Sun Life 'The Big Bounce' World Tour Hong Kong Sun Life anniversary campaign
Share this article

Related Articles

View All
Sun Life Asia appoints WPP Media for regional media planning and buying remit across APAC
Marketing APAC
Sun Life Asia appoints WPP Media for regional media planning, buying remit across APAC markets
October 28, 2025
By Teddy Cambosa
Sun Life Malaysia names Ho Teck Seng as president and country head
Marketing Southeast Asia
Sun Life Malaysia names Ho Teck Seng as president and country head
June 25, 2025
By Teddy Cambosa
Sun Life MY repurposes pre-loved garments into personalised Raya attire in new initiative
Marketing Southeast Asia
Sun Life MY repurposes pre-loved garments into personalised Raya attire in new initiative
March 20, 2025
By Teddy Cambosa
sunlife bahkc 2025 10 million investment
Marketing East Asia
Sun Life invests over HK$10m in three-year partnership with Basketball Association of Hong Kong
February 20, 2025
By Aliza Carmona
Sun Life Malaysia names Alif Satar as brand ambassador to advocate financial literary locally
Marketing Southeast Asia
Sun Life Malaysia names Alif Satar as brand ambassador to advocate financial literary locally
February 7, 2025
By Teddy Cambosa
Philip Chau on latest Sun Life appointment, what’s next for performance marketing strategies
Marketing APAC
Philip Chau on latest Sun Life appointment, what’s next for performance marketing strategies
April 25, 2024
By Teddy Cambosa
No posts found

Featured Articles

View All
Meltwater 2026_Beauty Feature Image
Marketing Featured Global
Inside the ‘beauty trend book’: Discover how emotion-led beauty bridges consumer connection
January 27, 2026
By Lyene Marie Darang
Events_Feature Image (1920 x 1080) (6)
Marketing Featured Global
Financial services marketing: How leading banks and insurers stay ahead on social media compliance
January 26, 2026
By Sharona Nicole Semilla
Awards 2026_Jury Article_Light
Marketing Featured APAC
Jury lineup for ‘Content Marketing Awards Asia-Pacific’ announced, representing content marketing trailblazers in APAC
January 12, 2026
By Sharona Nicole Semilla
WNSG 2026 Featured Image Singapore
Marketing Featured Southeast Asia
MARKETECH APAC announces first speaker line-up for third edition of ‘What’s NEXT in Marketing: Singapore 2026’
January 6, 2026
By Aliza Carmona
WNPH 2026 Featured Image Final
Marketing Featured Southeast Asia
‘What’s NEXT in Marketing: Philippines 2026’ fourth edition reveals first speaker lineup and expanded two-day conference programme
December 19, 2025
By Aliza Carmona
MARKETECH APAC bares plans for 2026 conference lineup following success of 2025 events across APAC
Marketing Featured APAC
MARKETECH APAC bares plans for 2026 conference lineup following success of 2025 events across APAC
December 16, 2025
By Teddy Cambosa
No posts found

Most Recent Articles

domino's malaysia campaign
Domino’s Malaysia sparks buzz with viral radio, social media stunts for new ‘Unbox Your Cravings’ campaign
June 24, 2026
Julian Bartolome
No posts found
Singapore shoppers prioritise relevance over hype in e-commerce discovery: report
June 24, 2026
Sharona Nicole Semilla
HENNE appoints Jaywing, The Social CliQ as new marketing partners following competitive pitch 
June 24, 2026
Julian Bartolome
Fourth edition of 'What's NEXT in Marketing: Malaysia 2026' unveils first wave of speakers
June 24, 2026
Aliza Carmona
Omnicom Oceania strengthens connected customer experience with CX Lavender acquisition 
June 24, 2026
Julian Bartolome
Sea, OpenAI deepen partnership to bring AI-powered shopping to Shopee users
June 24, 2026
Sharona Nicole Semilla
No posts found

Subscribe Now

This field is for validation purposes and should be left unchanged.
Agreement(Required)
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Featured Events

Conferences
  • Retail & E-Commerce Innovation Series
  • What's NEXT in Marketing Series
  • Digital Experience Asia Series
  • Advertising Summit Asia Philippines
Awards
  • NEXT Awards Series
  • Advertising Awards Asia Pacific
  • Content Marketing Awards Asia Pacific
  • Marketing Technology Awards
  • Retail & E-commerce Excellence Awards Asia Pacific
  • Empowered Women Awards

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

This field is for validation purposes and should be left unchanged.
Agreement(Required)

© 2026 MARKETECH APAC. All rights reserved.

We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin