Category: APAC
In a LinkedIn post, Eugene stated that it is time to step out of his comfort zone and explore a world beyond McDonald’s, using the skills he has learnt at this brand to build new things.
Combined with a degree in psychology, this unique blend of expertise enables Dukhie to analyse audience behavior, anticipate trends, and design strategies that effectively connect with viewers on a personal level.
The partnership introduces Aditude’s proprietary wrapper technology, part of a broader product suite designed to empower publishers with tools to maximise revenue, streamline operations, and maintain greater control over ad monetisation.
In a LinkedIn post, he said that he will be seeking a new leadership role in the UK, and he is grateful to work alongside his Reckitt colleagues.
MARKETECH APAC and UpTech Media’s Empowered Women Awards 2025, the latest collaborative initiative celebrating the contributions of women leaders in marketing and technology, has officially announced the first lineup of its distinguished jury panel. Comprising a diverse group of accomplished professionals...
In MARKETECH APAC’s latest What’s NEXT in Marketing interview with StackAdapt’s Asia-Pacific vice president of sales, Liam McCarten shares how channel proliferation, whether deemed a minor issue or advantage, can be navigated with artificial technology (AI) to innovate campaign performance.
Singapore – Ad spend across the Asia Pacific region is projected to rise by 5.8% in 2025, outpacing both global GDP and ad investment forecasts, while EMEA and the Americas are set for slower growth, according to a report by Dentsu. The report revealed a slight acceleration in APAC ad spend, rising from...
Creative agency We Are Social has been appointed to spearhead global fashion brand H&M’s creator strategy and engagement in Asia.
With these strategic appointments, Adform marks the next phase of its growth in APAC, reinforcing its position as a trusted partner for regional brands, agencies, retailers and publishers eager to scale performance.
Australia – Experiential marketing agency The Company We Keep (The CWK) has been acquired by Opus Agency, a global events and experiential marketing agency, in a move that strengthens Opus Agency’s presence in the Asia-Pacific region. With offices in Australia, Singapore, and New Zealand, and a...
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