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Martech Xtend unveils AI-first engine for retargeting consumers
Martech Xtend unveils AI-first engine for retargeting consumers
Posted on April 27, 2023
by MARKETECH APAC
Built on a large-scale AI model, Xtend provides an algorithm that predicts based on typical user profiles instead of usual marketing funnels.
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foodpanda appoints Luc Andreani as new chief operating officer
foodpanda appoints Luc Andreani as new chief operating officer
Posted on April 26, 2023
by Teddy Cambosa
Andreani has been with foodpanda for over six years, starting off as the managing director for Singapore before moving to the role of managing director for Japan.
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Marcus Pousette joins Magnite as senior director for business development in Asia
Marcus Pousette joins Magnite as senior director for business development in Asia
Posted on April 25, 2023
by Teddy Cambosa
In all, Marcus Pousette brings with him to Magnite more than 10 years of experience in the digital advertising space.
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This one campaign for Earth Week replaces ‘Wrapped’ gifts with intentional ‘Rap’ songs 
This one campaign for Earth Week replaces ‘Wrapped’ gifts with intentional ‘Rap’ songs 
Posted on April 25, 2023
by MARKETECH APAC
Audio brand JBL hits two birds with the campaign — it helps reduce waste, at the same time, reminds consumers it's the go-to tech for 'sick beats'.
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Logistics company Toll launches new brand positioning ‘Curiosity in Motion’ via VCCP Singapore
Logistics company Toll launches new brand positioning ‘Curiosity in Motion’ via VCCP Singapore
Posted on April 24, 2023
by Maureen Basa
Toll Group's refreshed brand direction was done with VCCP Singapore in line with the company’s new focus on the Asia Pacific region.
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Carousell aims to increase trust toward pre-loved items via new feature for luxury goods
Carousell aims to increase trust toward pre-loved items via new feature for luxury goods 
Posted on April 24, 2023
by Teddy Cambosa
In the launch event for said feature, Gijs Verheijke, head of luxury at Carousell said that ‘Certified Luxury’ aims at making luxury items accessible to everyone.
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WPP officially consolidates firms Superunion and Design Bridge as ‘Design Bridge and Partners’
WPP officially consolidates firms Superunion and Design Bridge as ‘Design Bridge and Partners’
Posted on April 24, 2023
by MARKETECH APAC
The planned merger was first announced in 2022.
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Yummy United inaugurates its ‘kids board of directors’ in Asia
Yummy United inaugurates its ‘kids board of directors’ in Asia
Posted on April 24, 2023
by Maureen Basa
Yummy United’s Kids BODs launch is in partnership with Food Union to rebrand its existing frozen cheese curd snack line, Lakto.
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foodpanda to introduce new user benefits in Asia via partnership with ride-hailing TADA
foodpanda to introduce new user benefits in Asia via partnership with ride-hailing TADA
Posted on April 20, 2023
by Maureen Basa
The new user benefits for foodpanda and TADA’s customers in Asia will start with Singapore and Cambodia.
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SXSW Sydney 2023 appoints agency partners ahead of inaugural APAC event
SXSW Sydney 2023 appoints agency partners ahead of inaugural APAC event
Posted on April 19, 2023
by Teddy Cambosa
South by Southwest (SXSW) is making its debut in Asia-Pacific through SXSW Sydney 2023, and the event has appointed regional agency partners ahead of the event, which will happen in October this year.
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