Category: APAC
For the inaugural piece of MARKETECH APAC’s Milestones Series, we talked with Mark Opao, communications planning partner for APAC and META at Kaspersky, to share one of his greatest milestones — having a successful career in Singapore and China for the past 12 years and counting.
Brand and digital studio Koto has announced the appointment of Melissa Baillache as executive creative director for APAC to expand the studio’s presence in key regional markets.
In today’s dynamic business landscape, the ability to deliver exceptional customer experience (CX) has become a critical differentiator. Customers, now more than ever, demand exceptional service and are even willing to pay a premium for it. And so, with growing customer needs and demands, businesses...
Soh will report to Tyler Vaught, global head of influencer marketing at Edelman while Murphy will report to Joe Kingsbury, global chair of B2B marketing at Edelman.
PubMatic is in a unique position to bring this solution to market because we have well-established sell-side technology that was complemented with our 2022 acquisition of media measurement and reporting platform, Martin.
LinkedIn’s study with over 700 respondents in APAC revealed that 76% of marketers in the region believe that AI will change the way they work in the next year, with 46% hoping it will improve their efficiency.
On-demand delivery platform Lalamove launches the ‘Make a Pawfect Move’ campaign to allow users in Asia and Latin America to help abandoned pets by donating their loyalty points.
Tyroo Technologies and CJ have announced a multi-year global expansion partnership to offer international tech capabilities with localised solutions via the new ‘Tyroo | CJ’ platform in the Asia-Pacific region.
In the campaign, Bennett reminds audiences to be aware of how the people you meet through the app can sometimes be romance scammers and toxic manipulators, portraying examples such as ‘love-bombers’, ‘money seekers’, and ‘posturers’.
Almost 60% of consumers in the Asia-Pacific have expressed interest in AI-driven decision-making facilitation for their investments amid economic uncertainty and perceived financial crises, a report from dentsu revealed.
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