Category: APAC
Advertisers are empowered by Meta's Advanced Analytics (AA) to discover significant synergies. With the help of AA, advertisers' first-party data and Meta's own ad insights can be integrated, giving analysts a level of flexibility. By combining the data, insights are produced that allow advertising strategies...
To explore the impactful role of cutting-edge technology in reshaping strategies for engaging customers, MARKETECH APAC returns with an exclusive webinar this January 24. Titled “What’s NEXT 2024: Customer Engagement in Asia”, the webinar aims to impart valuable insights to marketers to utilise technology...
Toyota Motor Asia Pacific has appointed Virtue APAC, a creative agency powered by VICE, to create its regional integrated brand campaign titled ‘Move Your World’ for its Asia market.
It is also worth noting that these changes also come with Eric Maugein stepping down from his role as regional president for the company in the region.
2024 is going to be a year of reckoning for martech. To leverage its full potential and demonstrate value, CMOs and marketing leaders must step back, create a martech framework that works for them and be the person to champion it at their organisation.
This announcement comes after Coins.ph’s Australian arm successfully acquired an ‘AUSTRAC’ (Australian Transaction Reports and Analysis Centre) Digital Currency Exchange registration required for providing cryptocurrency exchange services in Australia.
International express service provider DHL Express has announced several strategic leadership changes in Asia Pacific, with Yung C. Ooi as the new senior vice president for commercial APAC, Andy Chiang as managing director in Hong Kong and Macau, Ji Hun (Michael) Han as managing director in Korea, and...
The project tackles issues related to dispersed data sources by emphasising data collaboration that is efficient, sustainable, and privacy-conscious. It seeks to get a thorough understanding of companies' customers and break down data silos.
Moreover, JWPL’s participating interest in Titan will also increase from 90% to 92% through purchase of 2% participating interest of another limited partner in the fund for a total consideration of S$7.7m.
Most of the participants report that commercials often cause them to stop playing games. Respondent preferences include wanting in-game advertisements to rotate within a gaming environment or to be seasonal. Some claim that these advertisements don't inspire people to make in-person purchases, while...
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