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Category: APAC

MILESTONES-_3_
Milestones: Adzymic’s Peggy Koh on cultivating growth and success in the adtech space through experience and learning
Posted on January 31, 2024
by Aliza Carmona
For MARKETECH APAC’s third Milestone Series article, we spoke with Peggy Koh, vice president of growth partnerships for SEA and Greater China at Adzymic, to share one of her greatest milestones — rising to her current position today to sharpen the company’s focus on SEA as its key region driving gro...
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Elastic hands integrated comms remit to WE Communications
Elastic hands integrated comms remit to WE Communications 
Posted on January 31, 2024
by Teddy Cambosa
Moreover, WE will draw on its full range of capabilities, including corporate reputation and brand purpose, media and influencer engagement, content development, digital marketing, and creative. 
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What's NEXT 2024: Here's what B2B marketers should note for the future of work
What's NEXT 2024: Here's what B2B marketers should note for the future of work
Posted on January 31, 2024
by MARKETECH APAC
Despite financial constraints, 2023 saw B2B chief marketing officers embracing these challenges by enhancing their financial fluency, aligning with C-suite leaders, and emphasising the importance of brand building and creativity to gain a competitive edge.
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Aleph expands partnership with Reddit to support advertiser, agency growth in several APAC markets
Posted on January 30, 2024
by MARKETECH APAC
Through the expanded partnership, Aleph will be in charge of developing and growing markets for platforms in the digital advertising space. With dedicated sales and support teams who are actively working in many areas, Aleph enables big platforms to expand into new markets and establish connections with...
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APAC businesses to triple spending on generative ai to US$3.4b this year
APAC businesses to triple spending on generative AI to US$3.4b this year
Posted on January 29, 2024
by Teddy Cambosa
According to the data, enterprises across APAC are investing heavily in GenAI. China leads the region, with investment expected to grow by more than 160% to US$2.1b, with Australia and New Zealand growth close behind.
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80% of APAC customers are likely to take their business elsewhere after poor experiences: report
80% of APAC customers are likely to take their business elsewhere after poor experiences: report
Posted on January 26, 2024
by Brandon Yulolo
In connection to this, the report stated that APAC consumers claim that their poor experiences are mostly consisted of long wait times when speaking with an agent (63%), no way to speak to customer service via voice/phone (59%), lack of 24/7 support availability (48%) and lack of self-service support...
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What's NEXT 2024: How marketers can win search in 2024 through content authority and semantics
What's NEXT 2024: How marketers can win search in 2024 through content authority and semantics
Posted on January 24, 2024
by MARKETECH APAC
In an industry as rapidly changing as digital marketing, it is surprising how many search marketing fundamentals have held for so long. For more than a decade, SEO specialists have carefully curated keywords and content optimisation in order to hit Google’s front-page results. However, this is set to...
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StackAdapt welcomes Liam McCarten as VP of sales to lead growth in APAC region
StackAdapt welcomes Liam McCarten as VP of sales to lead growth in APAC region
Posted on January 24, 2024
by Brandon Yulolo
In his new role, McCarten will be leading operations in the region as it embarks on its next phase of growth, and will have the remit to manage APAC with an initial focus on Australia, New Zealand, Southeast Asia and Japan.
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Shipping
Majority of APAC consumers now prefer product value over promotions when shopping
Posted on January 23, 2024
by Aliza Carmona
Around 79% of consumers in APAC are influenced by non-promotional content that shows a product’s value rather than discounts, a report from TikTok revealed.
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Valtech announces two new senior hires to grow growth, consulting practice in APAC
Valtech announces two new senior hires to grow growth, consulting practice in APAC
Posted on January 18, 2024
by Teddy Cambosa
With Pihs and Varatharajan at the helm, Valtech is poised to enable leading brands to leap ahead of the competition and drive business value in the region through experience innovation.
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