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Category: APAC

WGSN-Consumer-Tech-Vertical-Insights-Future
WGSN launches consumer tech vertical to aid Asian brands in future trends
Posted on October 7, 2021
by Teddy Cambosa
WGSN aims that with their latest consumer tech launch, they can aid Asian brands to keep on track the market's trends that they can use to 'catch' up.
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TBWA\MAL, Apple's agency, taps Kenny Blumenschein as ECD for APAC
TBWA\MAL, Apple's agency, names Kenny Blumenschein as ECD for APAC
Posted on October 7, 2021
by MARKETECH APAC
The agency which solely creates work for the tech giant has named ex-Facebook creative strategist to be ECD for APAC region.
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SCMP-SIGNAL-2.0-Brand-Lift-Advertiser-Tool
SCMP’s ad arm launches new brand sustainability tool
Posted on October 6, 2021
by Teddy Cambosa
SIGNAL 2.0 by SCMP is their latest update to brand sustainability for advertisers and brands advertising on their news platform.
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Edelman-Vice-Chair-APAC-Head-Of-Corporate
Edelman extends remit for APAC vice chair, appoints new head of corporate
Posted on October 5, 2021
by Teddy Cambosa
Both of the updated key appointments made by Edelman for APAC are part of the Edelman Australia team.
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PRCA-Asia-Pacific-Launch-Public-Relations-Body
PRCA extends governing PR body to Asia-Pacific
Posted on October 4, 2021
by Teddy Cambosa
The new PRCA Asia-Pacific replaces the older PRCA SEA, and has appointed new co-chairs from various PR agencies in the region.
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Carma Khali Sakkas
Media intel CARMA Asia names Khali Sakkas as new head of insights for APAC
Posted on October 4, 2021
by Kathleen Murata
Khali Sakkas brings with her 16 years of experience in communications measurement, leading teams across APAC.
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Cheetah Digital
Cheetah Digital partners Seinfeld actor Wayne Knight to personify ‘cookies’ in new ad
Posted on October 1, 2021
by Kathleen Murata
Martech MarCheetah Digital's new campaign aims to discuss the post-cookie world, with the creation of ‘Dennis’ the ‘creepy marketer.’
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Aimazing-Imran-Mohamad-Head-of-Marketing (1)
Ex-Shopback marketing head Imran Mohamad joins Aimazing as head of marketing
Posted on October 1, 2021
by Teddy Cambosa
As the head of marketing at Aimazing, Mohamad will be responsible for the overall brand and marketing objectives of the group.
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dentsu gaming
Dentsu unveils new gaming solution for APAC brands, ‘dentsu gaming’
Posted on October 1, 2021
by Kathleen Murata
'Dentsu Gaming' is led by its guiding principle of authentic and ‘respectful’ engagement within the gaming community.
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Cisco-APAC-SMB-Report-Cybersecurity
Amid unprecedented rise of digital, 94% of SMBs in APAC have implemented ‘some sort’ of cybersecurity
Posted on October 1, 2021
by Teddy Cambosa
Cisco reports that the majority of APAC SMBs are implementing at least one sort of cybersecurity measures.
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