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Category: ANZ

Under the new remit, The Pistol will be managing paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.
The Brandbank Group appoints digital marketing agency The Pistol as digital media partner
Posted on July 4, 2024
by Brandon Yulolo
Under the new remit, The Pistol will be managing paid media for the Brandbank Group’s multiple fashion, lifestyle, and beauty labels, helping to boost sales and brand awareness across the group.
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untangld-sushi-sushi-partner
Untangld to lead customer research, growth strategy for Sushi Sushi as new strategic partner
Posted on July 4, 2024
by Aliza Carmona
Sushi Sushi, the fast casual dining brand, has tapped international strategy studio Untangld as its new strategic partner to accelerate its business growth.
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Houston
Houston announces two major appointments for its leadership team
Posted on June 21, 2024
by MARKETECH APAC
Houston, a brand strategy and design firm, has bolstered its leadership team with the promotion of Gretel Maltabarow to managing director and Stacey Saunders to general manager, the appointments will take effect immediately. They will be directly reporting directly to Stu O’Brien, CEO & Founder of H...
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Ancestry
Ancestry’s new campaign delves into the deep roots of well-known AU rugby league players
Posted on June 13, 2024
by MARKETECH APAC
The ad, developed in collaboration with partner agency DEPT®, ties DNA testing to the Australian National Rugby League (NRL) fan base and highlights its potential. Ancestry seeks to reveal the origins of the athletes' DNA, along with some traits, by means of captivating social media content and exclusive...
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CMOs, digital professionals feel unprepared amidst industry disruptions and shrinking budgets: report
CMOs, digital professionals feel unprepared amidst industry disruptions and shrinking budgets: report
Posted on June 6, 2024
by Teddy Cambosa
Marketers feel unprepared for looming Privacy Act reforms. Even more worryingly, they believe those in leadership positions are similarly unready – only 38% of those surveyed believe their executive group understands the importance of adapting to privacy changes and sees it as a key strategic priority...
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mike-appointment
DDB Group elevates Mike Napolitano to lead Melbourne operations as new group CEO
Posted on June 3, 2024
by Aliza Carmona
DDB Group has elevated DDB Melbourne managing director Mike Napolitano to the position of Melbourne Group CEO as the agency continues its growth trajectory.
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Not-for-profit health fund HCF invites members to take over its ad time, OOH advertising in new initiative via Clemenger BBDO
Not-for-profit health fund HCF invites members to take over its ad time, OOH advertising in initiative via Clemenger BBDO
Posted on June 3, 2024
by Teddy Cambosa
The initiative, launched alongside Clemenger BBDO, has the ambition with the new initiative is to give a selection of members who want to appear in an ad the chance to do so. To help with this, over 6,972 unique ad placements have been secured across TV, radio, social, digital, out-of-home and in-br...
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Anytime Fitness
Anytime Fitness unveils 'Find Your Fit' audio campaign with unique gym-goer soundscapes on Spotify 
Posted on May 30, 2024
by MARKETECH APAC
Anytime Fitness Australia and The Hallway have released a new audio campaign for Anytime Fitness using the Find Your Fit creative platform, which the partnership launched late last year. This ad, which runs on Spotify and targets listeners across Australia's most popular music genres, has a cast of distinct...
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UM Canteen
Non-profit organisation Canteen appoints UM Australia to amplify support for people affected by cancer
Posted on May 30, 2024
by MARKETECH APAC
UM's Canteen responsibilities include performance, above-the-line media strategy, planning, and purchasing. The goal in this mandate is to grow supporter numbers in order to reach more young people impacted by cancer.
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the-monkeys-appointment
The Monkeys names ex-Goodby Silverstein & Partners duo as new associate creative directors
Posted on May 30, 2024
by Aliza Carmona
The Monkeys, part of Accenture Song, has bolstered its creative department with the appointment of former Goodby Silverstein & Partners creative team members Lennie Galloway and Thomas Gledhill as its new associate creative directors.
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