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Category: ANZ

Kirsty Muddle named as Ogilvy’s new CEO for ANZ
Kirsty Muddle named as Ogilvy’s new CEO for ANZ
Posted on October 8, 2025
by Teddy Cambosa
She will lead the Ogilvy Network ANZ across its full range of capabilities, including advertising, PR, social and influencer, customer engagement, consulting, and health.
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MLC Brand Platform_20251007_111900_0000
MLC launches new brand platform focusing on financial decisions in the present
Posted on October 7, 2025
by Teddy Cambosa
According to the company, it positions MLC as a brand supporting Australians at every stage of their financial journey.
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nielsen pubmatic sell side partnership ANZ
Nielsen names PubMatic as exclusive sell-side partner for audience targeting in ANZ
Posted on October 7, 2025
by Aliza Carmona
Australia – Nielsen has partnered exclusively with sell-side advertising technology company PubMatic to introduce its audience segments to advertisers and agencies in Australia and New Zealand for the first time. Under the partnership, more than 10,000 Nielsen audience segments will now be available...
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Westpac NZ launches horror-inspired campaign centred on credit card perception towards young people
Westpac NZ launches horror-inspired campaign centred on credit card perception towards young people
Posted on October 6, 2025
by Teddy Cambosa
The horror-inspired campaign invites audiences to ‘face their credit fears’ while showcasing Westpac’s tools and guidance for managing credit responsibly.
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Apparent
Apparent names three new creative directors in Sydney
Posted on October 2, 2025
by Lyene Marie Darang
Sydney, Australia — Independent agency Apparent has expanded its leadership team with three senior appointments, naming Gillian Dalla Pozza, Sam McGuinness, and Leisa Ilander as creative directors. Ilander and Dalla Pozza, who previously worked together as associate creative directors at Dentsu Creative,...
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Kantar
Australians weigh resilience, optimism, and quality of life in money choices: report
Posted on October 2, 2025
by Lyene Marie Darang
Australia — A new study from Kantar Australia has found that while most Australians remain concerned about their finances, growing numbers are expressing optimism about their financial future and making deliberate trade-offs to maintain quality of life. According to the report, more than nine in 10 Australians...
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Comms Declare paper moose silverlining rebrand main
Comms Declare unveils new brand identity with support from B Corp agencies Paper Moose and Silver Lining
Posted on October 1, 2025
by Aliza Carmona
Australia – Comms Declare, the climate communications charity, has launched a new brand and digital offering as it expands its mission beyond advertising to include media and clients. Originally established as a pledge for agencies to refuse fossil fuel clients, Comms Declare has since grown into a prominent...
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DoorDash
DoorDash gives delivery bags a voice in new campaign with DDB Sydney
Posted on October 1, 2025
by Lyene Marie Darang
Australia – DoorDash has unveiled its largest Australian marketing campaign to date, introducing a new creative platform developed with DDB Sydney. The work features a series of films fronted by animatronic delivery bags, used to represent the range of goods available through the service. The campaign...
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TEAM LEWIS Australia
TEAM LEWIS launches media buying division in Australia, appoints new set of leaders
Posted on October 1, 2025
by Lyene Marie Darang
Sydney, Australia – Marketing agency TEAM LEWIS has established a new media buying division in Australia, appointing Kevin Fernandes as head of media to lead the unit. Fernandes has more than 14 years of experience in adtech, data-led solutions, and cross-channel media partnerships. He also previously...
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AAMI Driving Test
AAMI driving test steers road safety into a national challenge
Posted on September 29, 2025
by Sharona Nicole Semilla
Sydney, Australia – National insurer AAMI has launched a nationwide road safety initiative that steers safe driving into a competition, giving Australians the chance to test their skills and claim the title of one of the nation’s safest drivers.  Created in partnership with Leo Australia, The AAMI...
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