Singapore – Frasers Hospitality’s design-led lifestyle brand, Capri by Fraser, has launched a regional social media campaign titled ‘Capri by Fraser Takes Flight’ across Southeast Asia and Australia.
The initiative coincides with the upcoming opening of the brand in Penang, Malaysia, in the second quarter of 2026 and highlights the brand’s existing presence in the region.
The campaign also draws inspiration from Penang’s migrating bird motifs, commonly seen in local art and architecture, which symbolise movement, connectivity, and exploration. Through creative visuals and immersive storytelling, the brand encourages travellers to embrace curiosity and adventure under the brand’s tagline, ‘Stay Curious, Stay Capri.’
Participating properties include locations in Brisbane, Johor Bahru, Kuala Lumpur, Phnom Penh, Penang, and Singapore.
A central element of the campaign is a social media video challenge where participants can spot hidden birds in weekly posts across the brand’s official channels.
Vernon Lee, regional senior vice president at Southeast Asia & Australia of Frasers Hospitality, said, “Capri by Fraser has always been about creating experiences that resonate with today’s travellers who are curious, connected, and dynamic. ‘Capri by Fraser Takes Flight’ reflects our commitment to regional connectivity and our passion for inspiring journeys across Southeast Asia and Australia.”
