Platforms Featured Southeast Asia

airasia food MY expands to Penang, calls for F&B operators

Penang, Malaysia – Airasia’s food delivery platform airasia food has announced its market expansion in Penang – Malaysia’s food capital – and is now calling on Food and Beverage (F&B) operators across Penang island to join the platform.

Airasia food was first launched in Klang Valley, Malaysia. It aims to disrupt the food delivery scene by offering a seamless solution for merchants at an affordable and business-friendly commission rate. 

F&B operators in Penang who are interested in joining airasia food will only need to fill up a form, and they will be contacted within 48 hours by the airasia food team. Once set to onboard, merchants will be able to receive support from a dedicated account manager who will assist in bringing the F&B business online, provide system support on data analytics, and monitoring. Merchants can also leverage airasia’s extensive marketing effort and periodic campaigns to drive publicity and sales.

The platform is supported by airasia’s ecosystem where BIG Members can earn and pay with their BIG Points. Consumers can also get the lowest delivery fees with no hidden charges or minimum order fees.

Ben-Jie Lim, the head of e-commerce at airasia Super App, said that there is no doubt that Penang is a foodie’s dream come true, being a place that boasts an abundance of local flavors, as well as world-class cuisines.

“Airasia food offers the lowest commission rate in town at only 15%, enabling merchants to earn more while having full control over their menu, pricing, and easy access to data aside from being able to communicate directly with their customers. We welcome all F&B operators to register with us and look forward to serving the foodies of Penang with delicacies from their favorite hawker stalls and F&B outlets,” added Lim.

Airasia food has also expanded in Singapore earlier this year, offering an online solution for Singaporean merchants in maintaining their F&B business, and at the same time offering a new alternative for consumers in the country.

Marketing Featured Southeast Asia

Agoda poll reveals Kuala Lumpur as top-searched destination among Malaysians

Malaysia – Online travel agency and metasearch engine Agoda has released its latest survey of most-searched destinations on, where Kuala Lumpur is revealed to be the top-searched among Malaysians.

Kuala Lumpur was followed by Penang and Langkawi as the second and third most searched destinations, while similar local spots such as Port Dickson and Malacca rounded up the top five. Malaysians were also shown to shine interest in places outside the country with Thailand and Tokyo making it to the top 10 list. Meanwhile, national destinations such as Kota Kinabalu, Cameron Highlands, and Genting Highlands were also among the top searches. 

Kuala Lumpur remained the top destination for other types of searches such as for the couple, family, and solo travels while Bentong topped the list for group travels. Almost the same mix of places resulted from each category. Ipoh and Johar Baru entered the list for the couple searches. Malaysian families, on the other hand, were also keen for Korea as the country ended as one of top-searched for the family category. Meanwhile, the group travel search saw Allepey, Kuching, Koh Samui, and Taiping entering the list, while heightened liking towards international locations demonstrated among solo travel searches, with almost half being foreign countries such as Singapore and Taipei.

Agoda’s Vice President for Corporate Development Tim Hughes said that while Agoda’s search data shows that there has been a shift towards domestic destinations amid regulations for domestic travel, people are still dreaming about international travel adventures. 

“[Travelers] still have hope that travel corridors will open later this year to some key markets where COVID has been more contained, and are looking out for great deals for when they do,” said Hughes.