Bangkok, Thailand – As short-form video tightens its grip on Southeast Asia’s digital economy, Canva is betting Thailand’s next wave of creators will not come solely from film schools or advertising agencies.
The company has launched its first large-scale brand campaign in Thailand, ‘Anyone Can with Canva’, partnering with acclaimed Thai filmmaker Nawapol Thamrongrattanarit in a push to position AI-powered video editing as a tool for everyday storytelling rather than specialist production work.
Rather than focusing on polished creative professionals, Canva’s campaign leans into the opposite idea: that creativity can emerge from anyone with a phone, an opinion, and internet access.
The hero film opens inside a chaotic advertising agency trapped in endless client revisions before unexpected “editors”—including a delivery rider, security guard, and cleaner—step in to rework the project themselves using Canva’s video tools.
Humorous and distinctly local in tone, the campaign reflects the growing preference among Southeast Asian brands for culturally fluent storytelling over highly polished corporate messaging.
“Video is fast becoming the language of the internet, and Canva is making it easier for everyone to speak it,” said Laura Kantor, Head of Marketing for Southeast Asia at Canva.
“Through our campaign with P’Ter, we’re giving people across Thailand access to professional film footage and simple, powerful tools to shape it into something uniquely their own,” Kantor said.
“It’s a joyful celebration of creativity in all its forms, from first-time editors to everyday storytellers and of Thailand’s incredibly vibrant creative community,” she added.
In a notable twist, the campaign also gives the public access to licensed production footage from P’Ter’s personal archive, allowing users to remix and edit professional-grade material themselves through Canva’s AI-powered video tools and templates.
“As a filmmaker and someone who has worked in motion media for a long time, this campaign gave me the chance to collaborate with a new generation and explore new technologies like Canva for video editing,” said Thamrongrattanarit.
“Its ease of use also opens up opportunities for us to see how the new generation—or those who aren’t directly in the film industry—approach editing and storytelling,” he said.
“It really made me feel that nowadays, editing is truly something anyone can do,” he added.
The campaign also aligns with Canva’s broader expansion strategy in Thailand, one of Southeast Asia’s fastest-growing creator and digital commerce markets.
Earlier this year, the company partnered with Thailand’s Office of the Basic Education Commission to expand free access to Canva for Education across the country, reaching more than six million students and teachers.
