India – To mark Republic Day, Axis Bank has teamed up with AutumnGrey, a Grey company, to introduce a new approach to digital security by rethinking how PINs are created and remembered.
The ‘Devanagari PIN,’ developed by Axis Bank and AutumnGrey, uses a custom-built font that incorporates hidden numbers within the Devanagari script, presenting an innovative approach to digital security rooted in Indian tradition.
This PIN departs from common combinations like birthdates, anniversaries, and patterns, which often leave users vulnerable to fraud. By embedding hidden numbers within the Devanagari script, it acts as a visual mnemonic, making PINs easier to recall while significantly enhancing security.
The Devanagari PIN introduces a unique feature that allows users to convert everyday words, such as a name, mantra, or place, into secure and hard-to-guess PINs. This approach enables the creation of personalised PINs that are easier to remember while enhancing security.
“Innovation doesn’t always mean inventing something new. It can also mean reimagining what we already have. With Devanagari PIN, we’ve transformed a global issue into a distinctly Indian solution. This is creativity with purpose, making banking safer and more personal for millions,” said Anusha Shetty, chairperson and group CEO of Grey India.
Axis Bank users can create their own Devanagari PIN by visiting www.devanagaripin.com.
